GoEpps Blog

Most mar­ket­ing func­tions can and prob­a­bly should be out­sourced by grow­ing star­tups, it’s the ide­al way to access the experts need­ed to get crit­i­cal work done.

Lead gen­er­a­tion forms should be easy to view and use (on mobile and desk­top), quick to com­plete, log­i­cal, and explain clear ben­e­fits for pro­vid­ing con­tact information.

May’s dig­i­tal mar­ket­ing news is again full of AI updates, new tools and fea­tures, and the impli­ca­tions they’re hav­ing for busi­ness­es and roles.

One of the chal­lenges of a mul­ti-loca­tion health­care sys­tem is main­tain­ing the recog­ni­tion of a large brand while ensur­ing local providers estab­lish local patient trust.

Strate­gic mar­ket­ing accel­er­ates health­care port­fo­lio growth/​valuation for pri­vate equi­ty firms, and choos­ing the right agency is crucial.

One strong, well-devel­oped idea can become an entire ecosys­tem of con­tent, chang­ing every­thing about how you plan, pro­duce, and dis­trib­ute your mar­ket­ing materials.

The firms that con­sis­tent­ly win in com­pet­i­tive mar­kets treat local SEO and GEO as inte­grat­ed disciplines.

HIPAA, AI, ABM, and first-par­ty data are some of the fac­tors impact­ing health­care B2B advertising.

Bet­ter strat­e­gy, not big­ger spend, is what will dri­ve sus­tain­able growth in today’s chal­leng­ing eco­nom­ic climate.

AI is a force mul­ti­pli­er, not a sil­ver bul­let. It can make your best mar­keters faster, your oper­a­tions lean­er, and your data more action­able, but only if humans pow­er the process.