GoEpps Blog

Video mar­ket­ing is a viable tool for build­ing trust, improv­ing web­site rank­ings, and ulti­mate­ly increas­ing your cus­tomer base.

Dive into our top tips to refine your mar­ket­ing so your com­pa­ny looks great to poten­tial investors and is posi­tioned for suc­cess now and long into the future.

Offer­ing valu­able, mean­ing­ful con­tent to prospec­tive patients before they book and attend an appoint­ment can build trust.

Local traf­fic to your web­site is the lifeblood of your busi­ness. It’s the first step toward dri­ving cus­tomers to your door.

Most mar­ket­ing func­tions can and prob­a­bly should be out­sourced by grow­ing star­tups, it’s the ide­al way to access the experts need­ed to get crit­i­cal work done.

Lead gen­er­a­tion forms should be easy to view and use (on mobile and desk­top), quick to com­plete, log­i­cal, and explain clear ben­e­fits for pro­vid­ing con­tact information.

May’s dig­i­tal mar­ket­ing news is again full of AI updates, new tools and fea­tures, and the impli­ca­tions they’re hav­ing for busi­ness­es and roles.

One of the chal­lenges of a mul­ti-loca­tion health­care sys­tem is main­tain­ing the recog­ni­tion of a large brand while ensur­ing local providers estab­lish local patient trust.

Strate­gic mar­ket­ing accel­er­ates health­care port­fo­lio growth/​valuation for pri­vate equi­ty firms, and choos­ing the right agency is crucial.

One strong, well-devel­oped idea can become an entire ecosys­tem of con­tent, chang­ing every­thing about how you plan, pro­duce, and dis­trib­ute your mar­ket­ing materials.