GoEpps Blog

Google’s AI-pow­ered search results are unpre­dictable, mak­ing SEO more com­plex. Learn why rank­ings fluc­tu­ate, why author­i­ty mat­ters, and how mar­keters can stay ahead.

SEO is evolv­ing, and so must your strate­gies for opti­miz­ing your B2B health­care web­site for lead gen­er­a­tion. Read on to learn how.

Explore how Google, Meta, and AI are rais­ing big ques­tions about orig­i­nal­i­ty, trust, and the future of dig­i­tal content.

Main­tain­ing a steady stream of online reviews is cru­cial for health­care prac­tices. Read on to learn how to gain more of them the right way.

AI is reshap­ing every­thing from U.S. leg­is­la­tion and tech work­force cuts to how we search online. Explore the lat­est from Meta, Ama­zon, and Google in this fast-mov­ing landscape.

Turn your web­site into a 24 – 7 sales assis­tant that engages vis­i­tors, answers ques­tions, and dri­ves more con­ver­sions — all with­out lift­ing a finger.

Major moves have sig­naled shift­ing dynam­ics in tech dom­i­nance, con­tent cre­ation, and search strat­e­gy. These devel­op­ments offer a glimpse into where AI may be head­ing next.

Many health­care mar­keters under­val­ue data in favor of ideas, but with­out a clear data frame­work, flow, and exper­i­men­ta­tion, med­ical inno­va­tions risk being overlooked.

Explore how Google’s AI search is reshap­ing SEO, why Chrome’s secu­ri­ty and legal woes mat­ter, and what OpenAI’s lat­est court bat­tle means for AI privacy.

Mar­ket­ing has real­ly changed. We used to focus on hav­ing a good web­site. Now, we focus on a com­plete dig­i­tal presence.