GoEpps Blog

As AI reshapes search & new ad pro­grams emerge, mar­keters must rethink vis­i­bil­i­ty, spend­ing, & SEO. Here’s what key indus­try updates reveal about the future of dig­i­tal strategy.

Get to know Lexa Castel­lan, Social Media Man­ag­er at GoEpps. Learn about her back­ground, exper­tise, favorite projects, and what inspires her in the world of dig­i­tal marketing.

Explore how agen­tic AI, Google’s lat­est updates, indus­try con­sol­i­da­tion, and new ver­i­fi­ca­tion tools are reshap­ing the future of search — and what brands must do to stay discoverable.

AI-pow­ered attacks, stronger Google spam poli­cies, and evolv­ing search behav­ior are redefin­ing dig­i­tal strat­e­gy. Here’s what mat­ters most this week in dig­i­tal marketing.

Find out when to use long-form vs. short-form con­tent for bet­ter SEO. GoEpps explains what works best and why. Boost vis­i­bil­i­ty! Book a strat­e­gy call today.

AI con­tent risks, the rise of ​“vibe cod­ing,” and a tech sell­off reveal how fast the dig­i­tal land­scape is evolv­ing, and why mar­keters need to bal­ance inno­va­tion with caution.

Opti­mize your health­care web­site for ADA, WCAG & HIPAA com­pli­ance when you part­ner with GoEpps, experts in secure, acces­si­ble sites.

From Google’s evolv­ing schema poli­cies to Grammarly’s rebrand and the future of Google Ads, this week’s news reveals how AI is reshap­ing SEO, pro­duc­tiv­i­ty tools, and ad strategies.

From Meta’s AI lay­offs to Microsoft’s new ​“Copi­lot Mode” and con­cerns over LLM ​“brain rot,” the AI indus­try is show­ing signs of both grow­ing matu­ri­ty and mount­ing tension.

Boost your con­struc­tion company’s vis­i­bil­i­ty with local list­ings. Learn how you can dri­ve more high-intent leads your way.