GoEpps Blog

When it comes time to devel­op an email, social post, blog arti­cle, or land­ing page, the blank page can strike fear into even the strongest writers.

Many com­pa­nies are begin­ning to use arti­fi­cial intel­li­gence (AI) to improve oper­a­tional effi­cien­cy, cus­tomer expe­ri­ence, mar­ket­ing efforts, and attract new business.

We make res­o­lu­tions for the New Year — why not do the same for your busi­ness? Here are our top sev­en mar­ket­ing-relat­ed actions small busi­ness­es should do in 2023 and beyond.

This guide explains how you can select hol­i­day gifts your cus­tomers will love and – more impor­tant­ly – value.

Health­care mar­ket­ing is evolv­ing at a rapid pace, faster than almost any oth­er industry.

As the end of the year approach­es, we’re shar­ing our top tips for recharg­ing your mar­ket­ing bat­ter­ies so you’re ready for the new year ahead.

This arti­cle explains every­thing der­ma­tol­o­gists and oth­er health­care prac­ti­tion­ers need to know to cre­ate com­pelling con­tent prospec­tive patients will act on.

As a paint­ing con­trac­tor, choos­ing your mar­ket­ing tac­tics wise­ly can make your efforts more effec­tive and increase the amount of busi­ness you do.

You’re a con­struc­tion expert. Mar­ket­ing? Not so much. Don’t wor­ry; we’ve got your back.

This arti­cle reveals mar­ket­ing tac­tics every busi­ness should be doing now to con­tin­ue growth dur­ing inflation.

Here are the top four things con­struc­tion and con­tract­ing busi­ness­es can do to get a big­ger share of the work out there.

Recent­ly, Dodge­ball Mar­ket­ing and GoEpps CEO, Founder Michael Epps Utley, had the oppor­tu­ni­ty to sit down with Julia McLaugh­lin on the Agency Toolk­it Podcast.

Thought lead­er­ship is a crit­i­cal com­po­nent of mar­ket­ing in many indus­tries, espe­cial­ly for those in tech­nol­o­gy and pro­fes­sion­al services.

On Insta­gram, an image is worth a thou­sand words or more. Still, you can’t for­get about the words in your cap­tions. It’s where you can give voice to your images.

Here are our top tips for mak­ing your sum­mer down­time into one of the most pro­duc­tive peri­ods of the year.

Do you have a dig­i­tal fil­ing cab­i­net of con­tent gone wrong?

One of the most chal­leng­ing aspects of devel­op­ing a brand is com­ing up with your imagery guidelines.

Did you know : Google could be tak­ing it upon itself to change your title tags?

WHAT IS SPAM WEB­SITE TRAF­FIC? Spam traf­fic results from bots or oth­er unde­sir­able sources send­ing ​“fake” traf­fic to your website.

With all the changes Google con­stant­ly makes to its algo­rithm, you may be won­der­ing: Do key­words mat­ter anymore?

Most busi­ness own­ers and mar­ket­ing pro­fes­sion­als under­es­ti­mate the impact col­or can have on the suc­cess of their pro­mo­tion­al efforts and over­all busi­ness results.

Do you have too many errors creep­ing into your con­tent? It’s a com­mon but avoid­able issue.

GoEpps is hon­ored to be rec­og­nized on the 2022 Inc. Region­als list as one of the fastest-grow­ing com­pa­nies in the Southeast!

Hav­ing a bad or mediocre web­site sim­ply isn’t an option anymore.

Find­ing new top­ics to write about can be dif­fi­cult. Check out our favorite hacks for com­ing up with ideas for build­ing out our con­tent calendar.

The best way to do make use of your con­tent bud­get is by repur­pos­ing the con­tent you cre­ate. Click to find out how to do this effectively.

Mar­keters have used psy­chol­o­gy to get cus­tomers to feel and do things for decades. Many have had great suc­cess with it.

There are many con­tent and SEO tools that can help you take your con­tent to the next lev­el and have it found online. Click to find out those tools.

Due to the pan­dem­ic and oth­er cul­tur­al shifts, there are many new mar­ket­ing trends in 2022. Click to find out what they are.

SEO experts antic­i­pate sig­nif­i­cant Google algo­rithm changes in the year ahead. Here are some of the top changes to be aware of and start plan­ning for.

Have you ever asked your­self: Is my busi­ness web­site any good? Click for sev­en steps to take to opti­mize your web­site for today.

Here’s every­thing you need to know to devel­op world class case stud­ies that will close deals with prospec­tive clients.

Have you doc­u­ment­ed your cre­ative devel­op­ment process? For most mar­ket­ing orga­ni­za­tions, the answer is no. Click to find out how to start.

Find out how some sim­ple errors could be send­ing false pos­i­tive sig­nals that could put your busi­ness at risk, and learn how to avoid them.

Dig­i­tal adver­tis­ing and mar­ket­ing spend has changed in 2021. See what GoEpps has learned about 2021 dig­i­tal mar­ket­ing trends for businesses.

GoEpps is seek­ing a new account man­ag­er to join our team as a full-time team member.

GoEpps is seek­ing an Account Exec­u­tive to join our team as a full-time team member.

GoEpps is seek­ing a new social media man­ag­er to join our team as a full-time team member.

A once small dig­i­tal mar­ket­ing agency has thrived and con­tin­ued to grow despite many chal­lenges and an ever-chang­ing market.

It’s time to meet the GoEpps team. This month, we’re chat­ting with GoEpps Finance Man­ag­er, accoun­tant Jamie Lip­scomb. Check out our inter­view here.

Be sure your con­tent mar­ket­ing and search engine opti­miza­tion can keep up with the lat­est dig­i­tal mar­ket­ing trends. Get insights from GoEpps.

In this GoEpps team pro­file, meet Per­for­mance Man­ag­er Ryan Lan­num. Learn why he loves Nashville, and how he found his way to per­for­mance mar­ket­ing for businesses.

After the 2020 Google Core update, local­iza­tion pages and oth­er local con­tent improve rank­ings. Get local SEO tips from GoEpps.

Ash­ley Chap­man is the Senior Edi­tor at GoEpps Mar­ket­ing. Learn what she loves about writ­ing, edit­ing, and liv­ing in Nashville.

GoEpps is proud to add to a cul­ture of cre­ativ­i­ty at Marathon Vil­lage, home of our new Nashville, TN office. Check out more cre­atives we know.

Kai­lyn Liebe­treu is the newest mem­ber of the GoEpps Nashville team. Learn how Kai­lyn blends her love of dig­i­tal mar­ket­ing and graph­ic design to serve our clients.

GoEpps has moved! Our per­for­mance mar­ket­ing agency is eager to serve our clients from our new office in Marathon Vil­lage in Nashville, TN.

Grow­ing a social media audi­ence is crit­i­cal to gain­ing new leads. Get social media mar­ket­ing tips for more engage­ment on social channels.

Under­stand­ing the Google fea­ture Peo­ple Also Asked (PAA) can improve per­for­mance mar­ket­ing out­comes. Learn more about SEO from GoEpps.

Learn­ing the BERT update means you won’t get left behind by algo­rithm changes. Learn how BERT affects con­tent, search, and SEO from GoEpps.

When hir­ing a dig­i­tal mar­ket­ing agency in Nashville, choose a part­ner that aligns with your busi­ness needs and over­all mar­ket­ing goals.

Key per­for­mance indi­ca­tors (KPIs) for SEO can be hard to nar­row down. Here are 10 dig­i­tal mar­ket­ing met­rics to focus on for success.

Faster lead response impacts close rates big time. Respond to leads imme­di­ate­ly for more sales. Get more dig­i­tal mar­ket­ing and SEO tips from GoEpps.

Cul­tur­al changes require a response of integri­ty and prin­ci­ples. Here are 6 dos and don’ts if con­sid­er­ing a com­pa­ny statement.

It’s impor­tant to eval­u­ate brand mes­sag­ing as you nav­i­gate COVID-19 reopen­ing. Click here for GoEpps’ insights on brand mes­sag­ing dur­ing coronavirus.

If you’re con­tin­u­ing to do busi­ness dur­ing a reces­sion, you have many chal­lenges ahead. Click to see GoEpps’ insights on improv­ing online mar­ket­ing sales.

You can still improve your mar­ket­ing plan while you wait out COVID-19. Click here to see GoEpps’ insights on com­bat­ting the pan­dem­ic with online marketing.

GoEpps’ office in Nashville, Ten­nessee was struck by a tor­na­do in Feb­ru­ary. Click here to see GoEpps’ response to the nat­ur­al dis­as­ter that struck our city.

There are choic­es to make when decid­ing how to tack­le search mar­ket­ing. Click for GoEpps’ insights on if you should invest in SEO, paid search, or both.

With all the empha­sis online mar­ket­ing gets these days, it’s easy to be skep­ti­cal. Click here for GoEpps’ on gain­ing qual­i­ty leads online.

A new site is an oppor­tu­ni­ty to set your­self up for more con­ver­sions. Click to see how to start your web­site properly.

Web­site con­ver­sion data are a clue to suc­cess. Click here for GoEpps’ insights on how to raise tech­ni­cal stan­dards for more conversions.

Build­ing a great web­site isn’t just about design. Click here to see how impor­tant it is to cre­ate a web­site that converts.

Click here to access part three of our series on SEO and mar­ket­ing best prac­tices for 2019.

Click here to access part two of our series on SEO and mar­ket­ing best prac­tices for 2019.

Click here to access part one of our series on SEO and mar­ket­ing best prac­tices for 2019.

With so much chang­ing in the world of dig­i­tal mar­ket­ing and search engine opti­miza­tion (SEO), it’s tempt­ing to jump right into web­site build­ing or redesign.

Your com­pa­ny has plen­ty of options when it comes to mar­ket­ing. Click here for GoEpps’ insights on how much to invest in SEO.

Click here for the key fea­tures offered by Google Ana­lyt­ics and Google Search Con­sole, and why your busi­ness should take advan­tage of them.

Is SEO worth the time and mon­ey it takes to build cam­paigns? Click here for answers to max­i­mize return on investment.

If it’s your goal to improve your busi­ness’s search engine opti­miza­tion, click here for why you need an opti­mized Google My Busi­ness listing.

Page load­ing speed is more impor­tant than ever, espe­cial­ly on mobile. Click here for what to know about page speed.

Google should be at the cen­ter of your SEO, but don’t for­get about oth­er search engines. Click here for when to opti­mize for what engine.

Is your busi­ness at the mer­cy of Google’s ever-chang­ing algo­rithm? Click here to learn how to get the most from Google’s algorithm.

Why hire a mar­ket­ing agency when you could build an in-house team or do it your­self? Click here for why to hire a dig­i­tal mar­ket­ing agency!

The ben­e­fits of hir­ing a dig­i­tal mar­ket­ing agency can be great if you choose the right one. Click here for how to select a mar­ket­ing agency.

Are you think­ing about hir­ing an online mar­ket­ing agency? Click here for the pros and cons so you can make an informed busi­ness decision.

Yelp has start­ed penal­iz­ing com­pa­nies that solic­it reviews from their cus­tomers. Click here for insights on how to use this Yelp update.

The ​‘Arti­cles for You’ fea­ture of Google Chrome mobile was named a lead­ing source of traf­fic. Click here for insight using AMP for articles.

Google has three new fea­tures com­ing to AdWords very soon. Click here for GoEpps’ insights on opti­miz­ing for Google AdWords.

Voice search devices like Google Home and Amazon’s Alexa were huge trends in 2017. Click here for GoEpps’ insights on how it impacts SEO.

Almost one year ago, Google switched to ​“mobile-first index­ing.” Click here for GoEpps’ insights on opti­miz­ing mobile pages for SEO.

Exper​tise​.com named GoEpps in the top 19 dig­i­tal mar­ket­ing agen­cies in Nashville! Click here to see what makes GoEpps a top company.

Face­book dropped some huge news con­cern­ing updates to Facebook’s News Feed. Click for GoEpps’ insights on opti­miz­ing for the new updates.

Google Maps entries on search engine results pages are crit­i­cal for busi­ness­es to be found online. Click to see how to uti­lize new features.

Every­one using dig­i­tal mar­ket­ing wants to gen­er­ate more traf­fic for their web­site. Click here for GoEpps insights on get­ting leads as well.

Pod­casts are a great way to pro­duce a large amount of key­word-rich con­tent. Click here for GoEpps’ insights on using pod­casts for SEO.

First impres­sions are huge when a web­site ​“meets” a poten­tial lead. Click here for GoEpps’ insights on mak­ing a good first impression.

Web­site author­i­ty, also known as domain author­i­ty, is some­times a tricky con­cept. Click here for GoEpps’ insights on how to opti­mize for this metric.

When is the last time you thought about your website’s secu­ri­ty? Click here for GoEpps’ insights on secur­ing your Word­Press sight.

Our friends over at Raven­Tools announced that they had been bought by TapClicks.

Yelp has been the mec­ca for reviews of local busi­ness­es. Click here to see how to opti­mize Yelp to boost your SEO.

YouTube has gone from a place for viral videos to a legit­i­mate con­tent cre­ation plat­form. Click here to see how to uti­lize YouTube for con­tent marketing.

Twit­ter usage has been on the rise ever since its cre­ation. Click here for GoEpps’ insights on uti­liz­ing Twit­ter for marketing.

Sitelink exten­sions are pop­u­lar ways to add more links to your ad on Google. Click here for GoEpps’ insights on sitelink extension.

GoEpps thrives on being part of the com­mu­ni­ty of Nashville, TN, and specif­i­cal­ly, East Nashville. Click to read about our office build­ing, Cen­ter 615.

Cre­at­ing an online pres­ence for your brand is becom­ing a big­ger task every year. Click here for GoEpps’ insights on improv­ing online presence.

As a dig­i­tal mar­ket­ing agency based in Nashville, TN and serv­ing clients across the US, we want to share some books that have influ­enced our business.

As a dig­i­tal mar­ket­ing agency, GoEpps under­stands the val­ue of web usabil­i­ty. Click here for our insights on web­site usabil­i­ty basics.

User-gen­er­at­ed con­tent is any form of con­tent cre­at­ed by con­sumers. Click here for GoEpps’ insights on using user-gen­er­at­ed content.

We at GoEpps always take the time to read the lat­est online mar­ket­ing news. Click here to see what we’re read­ing to keep in the loop.

There are sev­er­al fac­tors con­cern­ing your web­site that may need to be addressed. Click here to see if your web­site is in need of a dig­i­tal mar­ket­ing agency.

Brand­ing and Per­for­mance Mar­ket­ing Agen­cies may sound like they do the same job, but they are very dif­fer­ent in many ways. Click here for the difference.

GoEpps is cer­tain­ly in awe of the growth that our city has under­gone in recent years. Click here to read about how Nashville has grown.

We live in a soci­ety that expects instant grat­i­fi­ca­tion and video is an effec­tive way to deliv­er that. Click here for GoEpps’ guide­lines on video marketing.

Your web­site could be rapid­ly dis­ap­pear­ing from search engines as we speak. Click here for GoEpps’ insights on nav­i­gat­ing hid­den SEO factors.

At this point, you’re prob­a­bly ask­ing your­self why an online mar­ket­ing com­pa­ny would use a print cat­a­log. Click here to read on the mer­it of print catalogs.

Uti­liz­ing Google maps is vital in increas­ing your search engine rank­ings. Click here for 10 ways that Google Maps can help your business’s SEO.

No mat­ter your bud­get, videos are vital to your search engine opti­miza­tion strat­e­gy. Click here for GoEpps’ insights on bud­get­ing for video marketing.

It is vital that your employ­ees under­stand that every call has val­ue. Click here for GoEpps’ insights on improv­ing phone leads.

Think of video for SEO as a video style blog post, not a com­pa­ny brand­ing video. Click here for GoEpps’ insights on using video for SEO.

Plan­ning is key to mak­ing any type of oper­a­tion run smooth­ly. Click here for GoEpps’ insights on prepar­ing a video shoot.

Respon­sive design for your web­site & email blasts is a vital part of your dig­i­tal mar­ket­ing strat­e­gy. Although a respon­sive design may not increase your search engine optimization

What is mar­ket­ing automa­tion? Click here for GoEpps’ insights on what mar­ket­ing automa­tion is and how to uti­lize it.

For some small busi­ness­es, dig­i­tal mar­ket­ing may still feel like new ter­ri­to­ry. Click for GoEpps’ insights on pick­ing the right dig­i­tal marketing.

There are more options now than ever for adver­tis­ing. Click here for GoEpps’ insights on invest­ing in busi­ness directories.

“Patient First” is still a some­what new term in the world of health­care. Click here for GoEpps’ insights on mar­ket­ing with Patient First.

In order to opti­mize any web pages for search, there are between 20 to 100 dif­fer­ent steps that you can take. Click to see the most effi­cient optimizations.

In order for your cus­tomer to be attract­ed to your con­tent, you need to know who they are, and in detail. Click for GoEpps’ insights on cre­at­ing a persona.

Search engines use exter­nal links to deter­mine rel­e­vance and val­ue of a site in search engine rank­ings. Click for GoEpps’ insights on exter­nal linking.

Videos on your busi­ness web­site are a sim­ple way to let cus­tomers get to know your busi­ness. Click for insights on best prac­tices for video branding.

Hir­ing an SEO agency depends on the size of your busi­ness and how impor­tant online mar­ket­ing is to you. Click for insights on if SEO is right for you.

There are valu­able ways to increase your site traf­fic using a small busi­ness mar­ket­ing plan. Click here for GoEpps’ insights on social media marketing.

Local Search Engine Opti­miza­tion is dif­fer­ent from your basic SEO. Click for GoEpps’ insights on local SEO and how to opti­mize it.

When you’re ready to start doing search engine opti­miza­tion, it’s first nec­es­sary to cre­ate a key­word list. Click here for GoEpps’ insights on key­word use.

The age of con­stant con­nec­tion keeps rela­tion­ships at the fore­front of our minds. Click for GoEpps’ insights on rela­tion­ships and lead generation.

What needs to be mea­sured depends most­ly on the chief pur­pose of your web­site. Click here for GoEpps’ insights on pick­ing the right mar­ket­ing metrics.

Google and oth­er search engines are always try­ing to improve its cus­tomer expe­ri­ence. Click here for GoEpps’ advice on nav­i­gat­ing changes in Google.

At GoEpps, we like to har­ness the pow­er of sim­ple A/B split test­ing to help you hit your tar­get when send­ing emails. Click here for how we do it.

It’s impor­tant to know the most effec­tive ways to nur­ture your audi­ence for busi­ness­es. Click here for GoEpps thoughts on mar­ket­ing for your audience.

It’s impor­tant to know what works so that a per­for­mance isn’t a huge flop. Click for ways to nur­ture your audi­ence and gen­er­ate leads.

It’s impor­tant to focus on cre­at­ing qual­i­ty con­tent which leads your cus­tomers back to your site. Click here for GoEpps’ insights on con­tent marketing.

Need some local SEO help? Click here for some sim­ple and fool­proof ways to spruce up your site to improve in local SEO results.

Google has nev­er said out­right that they are anti-SEO, but there’s a lot of evi­dence to sup­port this the­o­ry. Click here for 3 ways Google looks at SEO.

Link build­ing can be time con­sum­ing, not to men­tion incred­i­bly frus­trat­ing. Click here for 5 ways to improve your inbound linking.

Com­mu­ni­cat­ing with your clients through email, reports or oth­er doc­u­ments can be a del­i­cate process. Click here for GoEpps insights on client communication.

We always want to look ahead of the curve to what’s hap­pen­ing next in the world of SEO mar­ket­ing. Click here for GoEpps insights on sea­son­al SEO.

GoEpps is immense­ly thank­ful for our clients and friends who have made this com­pa­ny a success.

There are changes ahead we need to con­sid­er if we want to stay ahead of the SEO com­pe­ti­tion. Click here for GoEpps’ insights on nav­i­gat­ing SEO changes.

Some busi­ness­es, and traf­fic as well, are sea­son­al. Click here for GoEpps’ insights on why you should com­pare met­rics year-to-year.

GoEpps is embark­ing on a com­po­nent that is cur­rent­ly miss­ing from most online mar­ket­ing. Click to read on lead gen­er­a­tion through Span­ish content.

What­ev­er indus­try you’re in deter­mines your lev­el of com­pe­ti­tion in nat­ur­al search results. Click for GoEpps’ insights on track­ing competition.

Recent­ly, the cor­po­rate con­sul­tants and lead­er­ship experts at the River­stone Group inter­viewed GoEpps pres­i­dent, Michael Utley. Click to see more.

Google’s new search algo­rithm, Hum­ming­bird, was launched this month to some con­cern. Click here for GoEpps’ insights on opti­miz­ing for the new update.

At GoEpps, we are SEO experts with a knack for cost-sav­ing tech­niques. Click here for GoEpps’ insights on cost-effec­tive SEO techniques.

Click here for some crit­i­cal mis­takes that we often see in mar­ket­ing, and tips to avoid mak­ing these com­mon errors.

GoEpps loves work­ing in East Nashville, Ten­nessee. Click to read what makes Cen­ter 615 and East Nashville a great place to start a business.

Deter­min­ing the best words and phras­es for your page titles is tricky but impor­tant. Click here for GoEpps’ insights on using qual­i­ty key­words in titles.

In today’s mar­ket, your busi­ness absolute­ly needs to have a social media pres­ence. Click here for GoEpps’ insights on social media lead generation.

GoEpps is all about gen­er­at­ing qual­i­fied leads for its cus­tomers, and one way that we do that is through online videos.

SEO includes things locat­ed on your web­site and things locat­ed out­side of your web­site. This means that your mar­ket­ing chan­nels are just as impor­tant as your website.

Michael Epps Utley act­ed on an entre­pre­neur­ial impulse to cre­ate a new com­pa­ny and bought a 500-page book on HTML. Build­ing web­sites soon grew into a larg­er mission.

A friend­ly run-in with a real-life cus­tomer prompt­ed a great tes­ti­mo­ni­al. Well, it was great until we real­ized the tes­ti­mo­ni­al was actu­al­ly hurt­ing over­all web­site performance.

Whether you’re a com­mer­cial painter, roofer, patio installer, plumber, or land­scap­er, it’s impor­tant to know what makes a good blog post for these types of businesses.

Ozburn-Hes­sey, has pro­duced a new video about their recent­ly com­plet­ed floor­ing project at the Coun­try Music Hall of Fame. They part­nered with Pow Pic­tures to cre­ate the video.

Thank you to client Wright Man­u­fac­tur­ing for hav­ing me out to speak to the incom­ing deal­ers. It was great to share what we have done this year.

A recur­ring ques­tion late­ly has been from exist­ing busi­ness­es who feel their mar­ket­ing is lack­ing, & if they should build a more sophis­ti­cat­ed & inter­nal Inter­net mar­ket­ing team.

Most leads sent to a sales floor are not from reli­able sources. They are essen­tial­ly data that is being passed around and then fil­tered through a sales team work­ing on commission.

It’s a sad fact: For a long time, Search Engine Opti­miza­tion (SEO) has most­ly been about trick­ery. It’s been about gam­ing the crowd or pulling one over.

While some office envi­ron­ment look like fun, it begs the ques­tion of whether over­ly fun is the best way things can be done.

A street fight. It’s a per­fect­ly coined phrase to describe the work that goes into find­ing ways to best con­nect with peo­ple through media.

A few weeks ago, I had 3 dif­fer­ent peo­ple ask me – in a 24 hour peri­od – for tips on devel­op­ing good con­tent for their website.

Most man­u­fac­tur­ers have bad web­sites. You may have spent a lot of time devel­op­ing your ideas, you may even have spent a lot of mon­ey mak­ing them a real­i­ty. But your baby is ugly.

Search engine opti­miza­tion is a mar­ket­ing chan­nel like any oth­er. The ​“ad” in the case of SEO is your own qual­i­ty con­tent and opti­mized pages.

If you have a web­site for your busi­ness, you may have asked your­self ​“How can I get more qual­i­fied leads from my site?” The answer is to get more good, qual­i­fied traffic.

Matt Cutts shared 50 changes to Google search yes­ter­day. Many of the changes are small but there are a few major cat­e­gories and takeaways.

Local ser­vice busi­ness­es have the most to gain from local search.