GoEpps Blog

See how we use per­for­mance mar­ket­ing and data-dri­ven insights to opti­mize ad spend and increase cam­paign rev­enue for our clients.

Think­ing about hir­ing a frac­tion­al CMO? This arti­cle explains how to define goals, eval­u­ate can­di­dates, and build a scal­able mar­ket­ing strat­e­gy in the AI era.

By pri­or­i­tiz­ing growth mar­ket­ing strate­gies like dis­cov­er­abil­i­ty, cred­i­bil­i­ty, and con­sis­tent engage­ment, star­tups can build the trust and vis­i­bil­i­ty need­ed to scale.

Cus­tomer feed­back pro­vides one of the most per­sua­sive forms of mar­ket­ing avail­able for trades busi­ness­es today: social proof.

There isn’t much in the world of mar­ket­ing that the arrival of AI hasn’t influ­enced, and a high-per­form­ing mar­ket­ing fun­nel did­n’t escape the revolution.

Social media is every­where. What began as an engag­ing and enter­tain­ing space to con­nect with oth­ers has evolved into an essen­tial mar­ket­ing tool.

This week, we’re div­ing into smart bud­get bench­marks for SMBs and how to spend for mea­sur­able ROI.

From bil­lions of invest­ments in new tools to agen­cies slow­ing down enough to ana­lyze how to use them, AI con­tin­ues to dri­ve dig­i­tal mar­ket­ing conversations.

Web­site not con­vert­ing? Learn how to turn traf­fic into rev­enue with proven CRO strategies.

Learn how to approach law firm mar­ket­ing eth­i­cal­ly and avoid penal­ties through our out­line of prac­ti­cal com­pli­ance strate­gies for today’s firms.