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Marketing Strategy & Planning
At GoEpps, Marketing Strategy & Planning means more than building a marketing plan. It’s about building a growth engine. With our virtual marketing coaching, we help brands large and small align their goals, audiences, and digital presence around measurable performance.
Advertising channel selection and ROI modeling.- Analytics, search index integration, and reporting integration.
- Ecommerce, live chat, and special tools integration planning.
Inbound Content Marketing
Today’s inbound content isn’t about volume; it’s about value. We design content programs that combine research-driven strategy, SEO, GEO, and repeatable content operations.
- Keyword research and topic planning.
- Content production and publishing.
- Editorial schedule management and publishing.
Search Engine Optimization & GEO
GoEpps delivers real business growth through Search Engine Optimization & Generative Engine Optimization (SEO+GEO) for clients across the USA.
- New pages of blog and other content each month.
- Optimization of existing pages each month.
- Ongoing directories and listings management each month.
Search Engine Advertising
Search Engine Advertising puts your brand in front of people who are actively looking for solutions, when intent is highest and decisions are being made. Our job is to turn that attention into qualified leads and real business growth by combining smart targeting, compelling creative, and continuous performance optimization.
- Demographic targeting to reduce non-converting clicks.
- Keyword research to find the best opportunities to reach your audience.
- Ad campaign planning to attract high-intent clicks.
Video & Rich Media Production
We create and publish high-quality videos, social-ready clips, and podcast episodes that expand your reach across every channel.
- Production, editing, and publishing.
- Transcription, loading to YouTube, and optimization for search engines.
- Analytics reporting and program optimization.
YouTube Video Advertising
YouTube video advertising introduces your brand to new audiences while they’re in discovery mode: exploring content, learning, and forming preferences.
- Demographic target planning.
- Landing page planning and creative.
- Campaign launch, management, optimization, and reporting.
Social Media Content
Most brands treat social media as a place to post occasional announcements. We treat it as a publishing engine. We help you build a steady, strategic editorial cadence that blends your big moments with culture insights, customer stories, helpful tips, and content your audience genuinely values.
- Hashtagging strategy and creation.
- Content graphic design or image creative.
- Channel moderation of incoming alerts for customer service.
Social Media Advertising
Social media advertising allows you to reach highly targeted audiences based on behavior, interests, demographics, and location, even before they begin actively searching.
- Social media channel selection.
- Campaign demographic target planning.
- Landing page planning and creation.
Website Design & Development
We make websites from simple lead generating sites to robust ecommerce platforms. We include hosting, backups, and maintenance, so you have a worry-free end result.
- Complete design and development of your new website.
- Not template-based - a new and original design.
- Access to your content management system to edit website content.
Analytics Dashboards
All your marketing performance metrics in one clear view. Apogee Metrics, from GoEpps, is your marketing dashboard for all of your online marketing in one login. Your branded dashboard will show your metrics from a variety of sources and allow you to adjust the time range to easily analyze your data.
- Single login to see all your main metrics.
- Safe, simple, and secure.
- Dynamic and web-based.
Email Newsletter Creation & Management
Email remains one of the most powerful tools for building lasting relationships with your audience.
- Template design and planning.
- Content planning, staging, approval handling, and scheduling.
- List hosting and management using popular tools or your accounts.
- Split testing where audience size and content merit testing.
We Are the Digital Marketing Pros
Work with a great team of passionate, experienced professionals.
Our mission is to deliver valuable digital marketing services to our clients, create life-enriching growth for our team, and thrive as a smart and lean organization in an ever-changing market.
901 Woodland St. Suite 104: 03-129
Nashville, Tennessee 37206
Company
© 2025 GoEpps