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Marketing Strategy & Planning

Planning is critical, and we plan well. Our planning services include, but are not limited to, working with you to choose the best marketing channels, understanding your consumer persona(s), and planning website architecture, be that B2B or B2C.

Goepps marketing planning

Marketing channel selection is our service to identify and model the best opportunities for your budget and business. We can guide you in where to invest in advertising, overall online presence management, and content marketing.

Website architecture planning sets a course for having an excellent online presence. Your website is not only what you see, but the backend and the supporting tools that go into making it fast and effective. Think of your website as the outside of the airplane and the content management system as the cockpit - it’s where the action happens to drive results.

We select content management systems and website tools based on the needs of your project. Your site may need to inform people or have other features like ecommerce. We can guide you to select the technologies you need and avoid the ones that don’t work together.


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What Marketing Strategy & Planning Includes

Advertising channel selection and ROI modeling where needed.

  • Identifying your consumer persona(s) through research website project intake and needs assessment.
  • Content management selection and recommendations.
  • Analytics, search index integration, and reporting tools integration planning.
  • Ecommerce, live chat, and special tools integration planning.
  • Font, stock image, shipping integration, and captcha planning.
  • Licensing, hosting, backups, and maintenance planning.

What Planning Do You Need Help Completing?

Let’s talk about your project. To get started, reach out to us to discuss what help you need scoped and project planned.


Meet Your New Closest Friends

GoEpps is a digital marketing agency focused on delivering growth and ROI for our clients through digital marketing channel management. We are headquartered in Nashville Tennessee, and recently opened an office in Atlanta. We are in our twelfth year of business, and serve clients from coast to coast in the USA. We take a partnership approach to our relationships to establish valuable and dynamic digital programs for our clients so we can evolve and grow together. We were recently honored to be recognized on the 2022 Inc. 5000 Regionals list as one of the fastest-growing companies in the Southeast.

We Help Businesses Win

GoEpps works with businesses and organizations coast to coast in a wide range of industries. No matter your location, services, or overall mission, we have the tools and expertise to manifest growth and longevity for your business.

Go Epps client map Oct 2023

What Our Customers Say

Join the crowd of happy customers working with GoEpps

The team worked seamlessly with our business to deliver results that were directly in line with our needs and went above and beyond our expectations. They are professional, organized, intelligent, and awesome to work with.




I worked with Dodgeball Marketing on a number of projects throughout several months and their team is absolutely amazing. They hire nothing but top tier talent and their digital marketing strategies are mind blowing. I have worked with several agencies throughout the years and I can say Dodgeball Marketing will definitely do their due diligence to make your digital marketing campaigns extraordinary.



New York

Working with this team has been one of the best decisions our company has ever made. They are extremely knowledgeable in all things SEO & they deliver on their promises. They make my job much easier just by knowing they will handle any task I throw at them quickly and effectively. My only regret is that I waited so long to start working with them!




Big Numbers on the Board

We understand your marketing budget isn’t endless, so we focus all of our work on your ROI. We deliver solid results, and our clients stay with us for years. Here are some samples of ranking improvements from our clients across the USA.

We Are the Digital Marketing Pros

Work with a great team of passionate, experienced professionals.