Marketing Strategy & Planning

At GoEpps, Marketing Strategy & Planning means more than building a marketing plan. It’s about building a growth engine. With our virtual marketing coaching, we help brands large and small align their goals, audiences, and digital presence around measurable performance. From multi-location healthcare networks to national logistics brands, we’ve guided organizations through complex marketing ecosystems — managing hundreds of listings, coordinating multiple websites, and aligning every campaign with the metrics that matter most. Our planning services blend proven marketing principles with emerging tools like AI-driven insights, generative content planning, and data modeling to keep your brand ahead of change.

Building a Smarter Marketing Framework

Every plan starts with clarity — the right channels, the right audience, and the right systems working together to deliver results. We begin by identifying the marketing channels with the greatest impact, using performance data and ROI modeling to guide decisions. Then, we build audience personas that reflect real behaviors and buying journeys, helping you connect with the people who matter most.

Next, we map and refine your website architecture to strengthen search visibility and create a smooth user experience across all your brands or locations. Finally, we integrate AI, analytics, and automation tools so you can turn insights into action faster.

Think of your marketing strategy as a living system, one that adapts and grows with every new piece of data. Our job is to keep that system healthy, efficient, and built for long-term growth.

BOOK A FREE STRATEGY CALL

What Marketing Strategy & Planning Includes

Each GoEpps planning engagement is custom-built to your needs, but most include:

Channel strategy & investment modeling for advertising, content, and SEO.
Persona development and audience journey mapping.
Website and content architecture planning for both B2B and B2C brands.
AI and analytics integration planning to unify performance insights.
Technology recommendations (CMS, ecommerce, automation, and integrations).
Governance and rollout plans for multi-location or multi-site brands.
Ongoing measurement and optimization roadmap tied to your KPIs.

Whether your marketing challenge is complexity, scale, or clarity, we’ll help you build a plan that connects strategy to results.

Let’s Plan Your Next Stage of Growth

Every growth story starts with a solid plan. Let’s talk about how we can help you define your strategy, organize your tools, and prepare your marketing to perform across every channel, campaign, and platform.

Reach out today to start the conversation about your next phase of growth.

BOOK A FREE STRATEGY CALL

We Are the Digital Marketing Pros

Work with a great team of passionate, experienced professionals.

Our mission is to deliver valuable digital marketing services to our clients, create life-enriching growth for our team, and thrive as a smart and lean organization in an ever-changing market.

901 Woodland St. Suite 104: 03-129
Nashville, Tennessee 37206

888-340-6731

Marketing Strategy & Planning

What Marketing Strategy & Planning Includes

Let’s Plan Your Next Stage of Growth

We Are the Digital Marketing Pros

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