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Google’s Criteria for Website Authority

posted by Michael Epps Utley Michael Epps Utley
Goepps nashville tn online marketing website authority 240x300

Website authority, also known as domain authority, is sometimes a tricky concept. It’s one of those terms that’s often of an idea rather than a technical term. We often have a general understanding of what website authority means, but not exactly what it refers to.

To be short, website authority refers to how well a website will rank on search engine result pages. A lot of factors go into the calculation of what makes one page more authoritative than another, and knowing these factors will help you strengthen your domain authority.

GoEpps is happy to share Google’s criteria for domain authority, and we hope you’re able to use this information to generate more leads from your website.

Use this link to learn more about how Google measures website authority!


If you have the feeling that your website could benefit from more than a boost in domain authority, contact GoEpps! We specialize in implementing a broad range of search engine optimizations that generate more leads (and revenue) for our clients!

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