Michael Epps Utley {kind=image/jpg}
You make a lot of important investments in the success of your business. Digital advertising can be among the most lucrative, if you understand the factors most critical to your return on investment.
THE BEST WAYS TO GET RETURN ON INVESTMENT FROM SEO
Digital Advertising vs. Digital Marketing
Digital marketing can refer to any of the techniques you use to increase traffic to your website and grow your revenue by doing business online. Just as traditional advertising meets people where they are while they’re watching TV, reading print, or cruising down the highway, digital advertising finds your ideal customers while they’re exploring the internet, and helps to bring them to your business.
Paid search is a type of digital advertising in which you pay to have a link to a page from your website displayed more prominently on Search Engine Results Pages (SERPs). It’s a part of your overall Search Engine Optimization (SEO) strategy, and the goal is simple. Be seen on search results. First.
But how do you get there? How can you be sure your company will rise to the top of Page One, when you have plenty of competitors using SEO and paid search strategies, too?
Paid Search and SEO: How Long Will This Take?
In general, paid search campaigns can be ramped up in about 30 days, and an SEO campaign takes about 60 to 90 days to begin seeing results. If that seems like too long, remember that some changes can be made instantly.
But campaigns need to allow time for market demand to catch up to the changes in search environment. And SEO and paid search are not “set it and forget it” systems. They’re customized to your company, and they get stronger and smarter over time. You get ongoing insights about what’s working, and what’s not.
In general, paid search campaigns can be ramped up in about 30 days, and an SEO campaign takes about 60 to 90 days to begin seeing results. If that seems like too long, remember that some changes can be made instantly.
But campaigns need to allow time for market demand to catch up to the changes in search environment. And SEO and paid search are not “set it and forget it” systems. They’re customized to your company, and they get stronger and smarter over time. You get ongoing insights about what’s working, and what’s not.
Digital Advertising: Get The Best Results
So how do you make the most of your investment in digital marketing and online advertising?
As with most efforts to build up your business, it depends on the resources you put in, and the expertise you have in your corner, especially:
- How much can you budget for advertising and paid search? Do you have room to bid aggressively for that coveted top spot?
- Do you know your market? Are you able to assess your competitors’ campaigns?
- Monitoring and adjustments over the life of your campaign to ensure best results.
- Are you able to build the infrastructure you need to have a standout SEO strategy (links, content, keyword strategies, etc.)?
Before you build a strategy, it’s important to know what you can do in-house, and where you need some extra support. Be careful not to build a campaign or pay for an ad until you know for sure that it will be relevant to your target customers. Otherwise you have to pay for ads with poor visibility, or clicks from people who won’t buy.
Need some ideas? GoEpps can help with a competitor assessment to start your digital advertising and paid search campaigns strong. We’re happy to share ideas for best practices and better returns. Contact us today!
