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The Importance of Mobile Friendliness in Digital Marketing

posted by Michael Epps Utley Michael Epps Utley
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These days, everyone knows that it’s important to have a mobile friendly site established, but do you know just how important it is? Almost one year ago, Google switched to “mobile-first indexing,” and this update set a new standard for search engine optimization.

What is mobile-first indexing?

To summarize, this means that when deciding which pages get pushed to the top of a search results page, Google chooses sites that are mobile friendly over sites that are desktop friendly.

With over half of internet searches coming from mobile devices, having a mobile friendly site is imperative. For tips on how to make your site mobile friendly, hop over to this recent article on mobile-first indexing from Moz.com.

CONTACT GOEPPS

If you’re convinced that you need help becoming mobile friendly, contact GoEpps. We specialize in website optimization for search engines and offer a number of different services to fit your site’s needs. We’d love to help!