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Should You Hire an Online Marketing Agency?

posted by Michael Epps Utley Michael Epps Utley
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Online marketing is a combination of various complex practices, many of which are crucial to the success of businesses today. That being the case, it’s vital that you weigh having an in-house marketing team versus the benefits of outsourcing digital marketing.


Having an in-house marketing team has its benefits. Yet, it can be a challenge to build a team capable of caring for all of your marketing needs. Why so? For one thing, interviewing, hiring, and onboarding are time-consuming and not always fruitful.

Besides that, the unemployment rate is at a 50-year low, meaning that there are fewer qualified candidates to choose from. This has led to problems for some. For example, some businesses have hired individuals for very specific marketing roles only to find that there are no suitable candidates to fill in the remaining gaps!

To avoid such issues, many businesses—even in industries such as manufacturing and construction—are now turning to agencies for help. Regardless of what industry you’re in, then, you might consider doing the same.


There are several good reasons to hire a marketing agency but we’ll discuss three of the greatest advantages of doing so.

  1. Agencies are cost-effective. Hiring an in-house team can cost a ton. After all, you need people to take the lead on projects, conduct research and do testing, write content, create and analyze strategies, set up campaigns, and so on. It’s often much cheaper to have all of this done by an agency.
  2. Agencies have vast expertise. As all good marketers do, agency members are well aware of all that’s happening in the way of trends and changes. Thus, they can offer new perspectives and innovative ideas based on their in-depth knowledge of your target audience and experiences in diverse industries, which are a product of the agency environment. And we can’t neglect to mention that they have the tools and understanding to measure results and respond accordingly.
  3. Agencies save you time. When confronted with the challenges of piecing together their own teams, many business owners resort to trying to tackle online marketing themselves. Usually, this doesn’t work out too well as they try to juggle their many other responsibilities. When spread too thin, something’s bound to suffer and, usually, it’s the results of a rushed marketing strategy. One of the benefits of outsourcing digital marketing, though, is that agencies save you time, allowing you to focus on more important things.

Of course, there are many other benefits of hiring a marketing agency but these are a few of the most notable. Might this be the right move for you? You’d do well to think seriously about the pros and cons involved here before making your decision. If you feel that you need more information before you do, that’s fine too. Reach out to us!


Based in Nashville, TN, we provide the advantages discussed above to clients across the US in various industries. If you’d like to discuss your online marketing needs, don’t hesitate to contact us!

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