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Ten Content and SEO Tools You Need to Know About Now

posted by Michael Epps Utley Michael Epps Utley
Goepps content and seo tools
  • Is your content a little weak?
  • Perhaps you’re not sure about your writing style.
  • Maybe your material isn’t showing up in online searches.

Whatever the issue, there’s a content or search engine optimization (SEO) marketing tool available that can help you take your content to the next level and have it found online.

We’ve tried out many of them to come up with our top ten.


1. SpyFu: Great for Spying on Your Competitors

Have you ever dreamed of getting secret intel on the competition? SpyFu makes it possible. All you need to do is type the address of your competitor’s website into the search box, and SpyFu provides data about its website traffic levels, backlinks and keyword usage on the site and in search campaigns, and much more. You can use this information to improve your marketing and beat your competitors at their own game. SpyFu has a free version that comes with limited features and a more robust option with extensions that starts at $33 per month.

2. Grammarly Business: Takes Content to the Next Level

Grammarly Business is a marketing tool that analyzes content for things like readability, clarity, spelling, and grammar. It also checks for plagiarism, intentional or not. It will make you feel more confident about your content knowing it’s free of errors and duplication issues. The software suggests ways to rewrite sentences, improve the tone of your content, and advises you on word choices. Plan pricing starts at $12.50 per month.

3. Semrush: Makes Content Research Easy

Do you find doing content-related research tedious and time consuming? Semrush will change all that. With Semrush, you are able to do detailed keyword research, find search engine optimization opportunities, perform competitive analysis, gauge your website performance, track the effectiveness of your content marketing campaigns and analyze content. Semrush also helps manage and track social campaigns. It can even help you identify your most profitable search terms. All this power comes at a price. Semrush has a free version with very limited features. It will cost you at least $119.95 per month to enjoy its full benefits.

4. Cliche Finder: Adds Variety to Your Content

Content becomes more readable when you up the variety in your word choices. Cliche Finder helps identify words and phrases you use too often in your work and suggests alternatives to them. It will make your content more unique and engaging. All you have to do is paste your content into the box on the Cliche Finder website and click “Find Cliches.” Another plus: It’s completely free to eliminate all those repetitive terms.

5. Jargon Grader: Eliminates The Terms No One Will Understand

Much like cliches, good content shouldn’t include jargon or industry terms no one understands. Jargon Grader is an easy to use tool that can help you create content everyone can comprehend. Paste your content into the form on its website, and Jargon Grader identifies — and recommends alternatives — to the jargon in it. It also highlights hard to understand words or terms that can be confusing and negatively impact readability so you can remove them.

6. Clearscope: Transform Your Content to Make It Rankable

Clearscope makes optimizing content for search easy — and fun. It compiles lists of relevant semantic keywords to include in your blog posts that are related to your target keyword. It also recommends how long your content should be and provides it with readability and effectiveness scores. Finally, it explains how your content compares with the best performing pieces on the internet. The competitive aspect of Clearscope makes content development feel more like a game than a chore. Pricing for Clearscope starts at $170 per month.

7. Readable: Makes Your Content Right for Your Audience

Your content must be written at the correct level for your audience to engage with it. You don’t want to communicate above their level, because they won’t be able to understand it. You shouldn’t talk down to readers either because it could come off as condescending.

Readable can help. This tool tests and scores your content’s readability, checks for grammar errors, and offers suggestions for improvement. Perhaps most importantly, it provides a grade level reading score. This will help ensure your content is written in a way the people in your target audience will understand and engage with. This tool comes free with limited features, and complete paid plans start at only $4 per month.

8. Keywords Everywhere: Complete Insights About Keywords

Keywords Everywhere is a browser extension that works on Chrome and Firefox. It reports search and keyword metrics on search engine result pages. Keywords Everywhere analyzes search terms on several websites and identifies relevant trending, semantic and long-tail keywords. It also shows the promotional cost of a keyword, its trend pattern, and competitive data. Keywords Everywhere provides complete website analytics, including Moz domain authority score, monthly organic traffic volume, ranking keywords, spam rating, and referring domains and links. Information from Keywords Everywhere is based on Google and YouTube data. There is a free version with limited features. Paid plans start at $10 per year.

9. Plagiarism Checker: Checks for Cheating

Duplicative content is bad for SEO. And plagiarism is terrible for the reputation of a business. Plagiarism Checker by Small SEO Tools detects potential intentional and unintentional plagiarism in content. It searches billions of documents online to ensure everything in a piece is original. This can be helpful if you work with writers. You can make certain everything they create for you is completely original. There is a free “lite” version of Plagiarism Checker, and the full feature version starts at $9.80 per month.

10. LongTailPro: Long-Tail Keyword Identifier

LongTailPro helps find profitable long-tail keyword phrases based on your target keywords. It ranks keyword profitability, makes competitive keyword research easy, and allows for daily keyword tracking. It may not be the most feature packed technology on our list, but it does what it does very well. Plans start at $37 per month.

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