You don't have to beat the world in AI Search and Google, just your competition. And, here's how...
Whatever your industry, AEO by GoEpps scores you against your four closest competitors across 43 metrics every month, then hands you the prioritized plan to climb in ChatGPT, Gemini, Google AI, and every engine your buyers ask. You see exactly where you lead, where you trail, and the highest-impact moves to make next, so every dollar you spend on visibility is aimed at the gap that actually moves your ranking.
Tracked across ChatGPT · Gemini · Copilot · Perplexity · Claude · Grok
Our commitment to you: every month we’ll show you exactly where you stand against your competitor set and the highest-impact moves to close the gap. Put in the work and you’ll see your position climb, and we’ll be right there refining the plan with you the whole way.
Inside the black box
We built a Dyson Sphere around AI search.
We've surrounded the search and answer engine “black box” to know what tactics you should do next to be discovered more online. Like a Dyson Sphere covers a star to absorb power, AEO by GoEpps surrounds the search and answer engines with 180 data sensors to see inside the hidden workings to 1) score you against the competition, 2) state exactly what do to about your score, and 3) provide services to do the work for you if you need resources for execution.
Google Announced They Are AI Search Now, and That Means SEO is Key to Being Found in Google.
Google's move to AI-generated answers means the line between "search" and "AI" is gone. The same authority, content, and trust signals that earned rankings now decide whether AI mentions you at all.
Think of SEO as the core at the center of AEO. Strong SEO foundations feed everything an answer engine reads about you, so AEO doesn't replace SEO, it builds on it. We measure both, and show you exactly where the gaps are.
See it in action
Watch the Demo and See Your AEO Score Come to Life.
Take a short walkthrough of the dashboard, the competitive scoring, and the exact next moves we hand you every month, so you know what working with us actually looks like before you book a call.
Meet the team
Meet Your New AEO+SEO Brand Reach Digital Marketing Team.
Real people behind your dashboard and your monthly plan. Strategy, content, performance, social, and finance, all working to grow your reach in Google and AI search.
Michael Epps Utley
CEO & Founder
Oversees company strategy and stays personally connected to every client.
Kailyn Liebetreu
Marketing Coordinator
Blends marketing and graphic design to connect new clients with the right programs.
Ethan Keeley
Content Manager
Leads our team of writers and tunes every piece to each client's voice.
Ryan Lannum
Performance Manager
Builds and executes SEO strategies that achieve top results for clients.
Lexa Castellan
Social Media Manager
Crafts visually engaging social campaigns that connect brands to their audience.
Barry Ferguson
Partner
Fractional CFO guiding sound financial decisions and scaling with integrity.
Michael Byrne
Partner
Fractional CEO bringing big-picture vision from running 20+ businesses.
Autumn Ijiran
Digital Marketing Coordinator
Drives projects and operations so clients get a smooth, transparent experience.
Regina Mwangi
Finance Coordinator
Keeps error-free books and a clear paper trail across every client project.
Karin Rego
Content Producer
Decades of writing and design experience shaping each brand's authentic voice.
What is AEO?
“From my family to yours, if you want to grow in Google and AI Search, my team and I will help you do just that.”- Michael“
AEO is the new place where brand discovery is happening. It really is the candy shell around SEO. So to be discovered in search these days, it still means doing good SEO. Plus, it includes doing some things that help the new AI tools find you. This service gives you pure intel around how you are placing in AI tools compared to a set of competitors. More importantly, our Optimize level and up includes our recommendations engine. This gives you exactly what to do next each month to convert effort into better traction in traditional and AI search. And it is delivered in three categories by resource type: coder, content, and coordinator. If you use this tool and implement the recommendations each month, you will win in your category.
Why it matters now
You don't know how you show up in AI search. We fix that.
A live dashboard scoring your site against your competitors, plus a clear monthly plan of what to improve.
Know your score
A single AEO SuperScore from 1–100, benchmarked against four real competitors so you always know where you stand.
See what's moving it
Trendlines and clear analysis show exactly which factors are pushing your visibility up or down each month.
Know what to fix next
Not vague advice. A prioritized, plain-English list of the highest-impact moves to climb in AI search.
Features
Everything you need to win in AI search.
Comprehensive tracking, benchmarking, and analysis, all in one platform.
AEO SuperScore, 1–100
A clear, quantifiable score benchmarked against four competitors, showing exactly where you stand in the AI search landscape.
43 metrics, 10 categories
Comprehensive monthly tracking of authority, content depth, technical performance, and trust signals that drive AI answers.
Trendlines over time
Visual insight into your progress with detailed month-over-month comparisons that show where you're gaining ground.
Clear change analysis
No guesswork. Understand precisely which factors moved your score, and what to focus on next.
Prioritized recommendations
A ranked, plain-English action list each month so you always know the highest-impact moves to make next.
Every major AI engine
Visibility tracked across ChatGPT, Gemini, Copilot, Perplexity, Claude, and Grok, the engines your customers actually use.
AEO Dashboard
Your AEO performance at a glance.
Track your AEO SuperScore, competitor benchmarks, category breakdowns, and trend data in one clear dashboard, updated every month with the analysis of what changed and why.
Sample AEO dashboard: SuperScore, cohort ranking, and monthly recommendations
Your brand vs. four competitors, scored on the same 43 metrics per brand
Competition
See where you stand against the competition.
Real-time benchmarking against your top competitors. We identify the rivals that matter in your market and keywords, then score everyone on the same scale, so the gap (and the opportunity) is impossible to miss.
How it works
Measure. Benchmark. Prioritize.
A repeatable monthly loop that turns AI search from a black box into a clear scoreboard.
1
Measure
Each month we score your site and your competitors across 43 AEO metrics per brand in 10 categories.
2
Benchmark
You see your AEO SuperScore, category breakdowns, and exactly where you rank against your cohort.
3
Prioritize
You get a ranked, plain-English list of the highest-impact moves, so you always know what to focus on next.
10
Scoring categories
43
Metrics per brand
4
Competitor or brand comparisons
6
AI engines monitored
Pricing
Choose your AEO plan.
Flexible plans designed to fit your business and competitive landscape.
Discover
Perfect for businesses starting their AEO journey.
Everything you need to know about AEO and our service.
What is AEO?
Answer Engine Optimization (AEO) improves how your brand appears in AI-generated answers across tools like ChatGPT, Gemini, and Google.
How is this different from SEO?
SEO focuses on rankings. AEO focuses on being cited, summarized, and recommended by AI systems, and it builds on a strong SEO foundation.
What is the AEO SuperScore?
A 1–100 score built from 43 metrics per brand across 10 categories, showing how your site compares to competitors.
Who are the competitors in my dashboard?
We identify the top competitors based on your market, keywords, and AI search landscape.
Do you just give data, or help me act on it?
Both. You get the scoring and the analysis, plus a prioritized plan of what to improve and why, so the data is always actionable.
What's in the monthly recommendations?
Specific, page-level moves to improve topical depth, clarity, structure, and citability: the signals AI engines weigh when they decide which brands to cite.
How long until I see results?
Most clients see directional movement in 60–90 days, with stronger gains over time.
How much time do I need to invest?
Minimal. Most clients spend a few minutes per month reviewing their dashboard and recommendations.
What do I get each month?
An updated dashboard, your score and category changes, analysis of what moved, and a ranked list of recommended next steps.
Is this only for large companies?
No. Any business competing in search, especially in competitive markets, benefits from AEO.
Book a call
See your AEO gaps and opportunities.
Schedule a free 30-minute consultation to review your current AI search visibility, and get a clear picture of where you stand against your competitors.
AEO by GoEpps is built on fourteen years of performance marketing. When you're ready to grow beyond AI search, the same team offers SEO, ads, content, video, and website design.
Services
Comprehensive digital marketing services.
A growth engine across every channel that drives visibility, leads, and revenue.
Many of our clients are agencies. To help serve more companies, we offer white label options of AEO by GoEpps, plus a reseller program for agencies.
Michael Epps UtleyFounder, GoEpps
Want to offer AEO under your own brand, or resell it to your clients? Let's talk. Reach out to us directly, or message Michael Epps Utley on LinkedIn and we will get you set up.
GoEpps works with businesses and organizations across the USA in a wide range of industries. Whatever your location, services, or mission, we have the tools and expertise to manifest growth and longevity for your business.
Two ways to run it
AEO Compete and AEO Cohort.
Every AEO by GoEpps engagement comes in one of two flavors. They cost the same. The difference is who sits in the dashboard, and what we optimize for.
AEO Compete
Win your competitive set.
A dashboard of the companies that compete with you. We score the whole set, then surface the best opportunities for one company in the group: you. The objective is to capture and recommend the actions that convert effort into results as efficiently as possible for you, the client.
AEO Cohort
Benchmark a whole group.
A dashboard of a group of companies that may or may not compete with each other. We score the whole set and report the best opportunities for gain across the group.
Testimonials
What our customers say.
Join the crowd of happy customers working with GoEpps.
“
The team worked seamlessly with our business to deliver results that were directly in line with our needs and went above and beyond our expectations. They are professional, organized, intelligent, and awesome to work with.
R
RebeccaNashville
“
I worked with GoEpps on a number of projects throughout several months and their team is absolutely amazing. They hire nothing but top tier talent and their digital marketing strategies are mind blowing. I have worked with several agencies throughout the years and I can say GoEpps will definitely do their due diligence to make your digital marketing campaigns extraordinary.
R
RyanNew York
“
Working with this team has been one of the best decisions our company has ever made. They are extremely knowledgeable in all things SEO & they deliver on their promises. They make my job much easier just by knowing they will handle any task I throw at them quickly and effectively. My only regret is that I waited so long to start working with them!
C
CraigChicago
Resources
Learn from the experts.
The latest digital marketing news and tips from our blog.
A performance marketing partner, becoming a platform.
GoEpps is a digital marketing agency focused on delivering growth and ROI for our clients. Headquartered in Nashville with an office in Atlanta, we're in our fourteenth year and serve clients coast to coast.
We take a partnership approach, building valuable, dynamic digital programs so we can evolve and grow together. AEO by GoEpps is the next step: turning that expertise into a product.
14 years
In business
2
Offices: Nashville & Atlanta
Inc. 5000
Regionals honoree
USA
Clients coast to coast
Credentials
We are the digital marketing pros.
Work with a team of passionate, experienced, certified professionals.
Created in Nashville
One team, four brands.
Know your score. Beat your competitors. Win in AI search.
Get your free AEO snapshot and a clear picture of where you stand, and what it takes to climb in AI-powered search.
