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How the Voice Search Trend Could Affect Your Site’s Search Results

posted by Michael Epps Utley Michael Epps Utley
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Voice search devices like Google Home and Amazon’s Alexa were huge trends in 2017, and as you might guess, they aren’t going anywhere soon. But did you know that this trend could change the way your site ranks among search results? According to Google, 20% of all mobile searches are voice search, and this number will only continue to increase. Now, pair this fact with Google’s switch to mobile first indexing: This means that sites optimized for mobile will rank higher on voice searches.

So to keep up with the voice search trend, you should be optimized for mobile. However, you can optimize for voice search specifically. A big shift resulting from voice optimization is the inclusion of question words as keywords – as shown by this image from SEO Clarity:

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Check out Search Engine Land’s voice optimization article for a more in-depth look at how to optimize for the voice search trend. And as always, don’t hesitate to contact GoEpps for any and all SEO and digital marketing inquiries. We’d love to talk with you!

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