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This Week’s Digital Marketing News: AI Hype, ChatGPT Search, and the Mobile Conversion Gap

posted by Michael Epps Utley Michael Epps Utley
AI Hype Chat GPT Search and the Mobile Conversion Gap

The tech and marketing landscape is moving at breakneck speed—and not all growth is sustainable. From warnings about an AI-driven financial bubble to new SEO realities inside ChatGPT and persistent mobile performance challenges, these stories reveal where innovation and risk are colliding.

The AI Boom May Be the Biggest Bubble Yet

An analysis by Julien Garran of the MacroStrategy Partnership, reported by MarketWatch, suggests the current AI investment surge dwarfs past financial bubbles. Garran estimates that the AI bubble is 17 times the size of the dot-com era and four times larger than the 2008 subprime crisis.

The contributing factors include:

  • Years of artificially low interest rates, which distorted capital allocation.

  • Inflated expectations for large language models (LLMs), driving unsustainable valuations.

  • Diminishing returns from increasingly expensive AI models.

Garran warns of a potential deflationary bust and advises investors to shift away from AI and platform stocks in favor of hard assets, emerging markets, and more conservative positions.

The takeaway? AI may be revolutionary—but the market enthusiasm surrounding it might not be. Time will tell.

ChatGPT’s Product Search Is Reshaping SEO

In a recent piece for Search Engine Land, Wasim Kagzi explains how OpenAI’s new product discovery feature in ChatGPT is redefining how visibility works in digital search. Instead of long lists of links, users now see curated product cards inside the chat interface—each with an image, reviews, and “buy” buttons.

These aren’t paid placements. Instead, visibility depends on structured data, verified reviews, and credible brand signals, not ad budgets. For marketers, this marks a major turning point: if your product doesn’t appear in ChatGPT’s shortlist, it’s effectively invisible to users within that ecosystem.

This update transforms ChatGPT into an AI-driven marketplace that rewards authenticity, transparency, and high-quality product information over traditional advertising spend.

Mobile Landing Pages Still Struggle to Convert

A new Unbounce report, covered by Matt G. Southern at Search Engine Journal, reveals that mobile landing pages convert 8% worse than desktop, despite accounting for 83% of all traffic.

Drawing on over 57 million conversions across 41,000 pages, the study shows that mobile experiences still lag due to slow load times, poor readability, and weak page design. For brands and marketers, the message is clear: optimizing for mobile is not optional—it’s essential for performance and for increasing conversions.

Another standout insight from the report: “Email delivers the highest conversion rate of all channels.”

Even as AI dominates the conversation, email marketing remains the most effective way to drive consistent conversions and build long-term relationships.

Key Takeaways

  • AI hype may be masking significant financial risks, but it’s still too soon to tell how this will ultimately play out.

  • ChatGPT’s integrated shopping tools are changing how SEO and discovery work.

  • Mobile experience optimization remains a critical (and underleveraged) growth opportunity.

In an age where technology evolves faster than markets can react, the winners will be those who balance innovation with discipline—and know where real value, not just noise, is being created.

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