GoEpps Blog

Explore how agen­tic AI, Google’s lat­est updates, indus­try con­sol­i­da­tion, and new ver­i­fi­ca­tion tools are reshap­ing the future of search — and what brands must do to stay discoverable.

AI-pow­ered attacks, stronger Google spam poli­cies, and evolv­ing search behav­ior are redefin­ing dig­i­tal strat­e­gy. Here’s what mat­ters most this week in dig­i­tal marketing.

AI con­tent risks, the rise of ​“vibe cod­ing,” and a tech sell­off reveal how fast the dig­i­tal land­scape is evolv­ing, and why mar­keters need to bal­ance inno­va­tion with caution.

From Google’s evolv­ing schema poli­cies to Grammarly’s rebrand and the future of Google Ads, this week’s news reveals how AI is reshap­ing SEO, pro­duc­tiv­i­ty tools, and ad strategies.

From Meta’s AI lay­offs to Microsoft’s new ​“Copi­lot Mode” and con­cerns over LLM ​“brain rot,” the AI indus­try is show­ing signs of both grow­ing matu­ri­ty and mount­ing tension.

Meta launch­es a new teen AI safe­ty ini­tia­tive, Google’s John Mueller cri­tiques an LLM-cod­ed web­site, and new data reveals ChatGPT’s sur­pris­ing search patterns.

As AI reshapes mar­kets and SEO strat­e­gy evolves, experts warn of ris­ing risks and fad­ing van­i­ty met­rics. Here’s what strate­gists say about stay­ing ground­ed amid the hype.

The AI mar­ket could be larg­er than the dot-com bub­ble, while ChatGPT’s new prod­uct search is chang­ing SEO, and mobile land­ing pages still lag in conversions.

Dis­cov­er how brands are prepar­ing for GEO, why llms.txt may not be the SEO short­cut it seems, and how Google Maps Ground­ing in Ver­tex AI is chang­ing local AI experiences.

Google is fus­ing Gem­i­ni AI with Chrome, reshap­ing search with AI-dri­ven video pri­or­i­ti­za­tion and local SEO oppor­tu­ni­ties. Learn how busi­ness­es can adapt in an AI-first search era.