GoEpps Blog

A U.S. judge lets Google keep con­trol of Chrome and Android while man­dat­ing data-shar­ing, as GEO emerges as a cru­cial strat­e­gy for AI search vis­i­bil­i­ty in 2025.

Microsoft launch­es its first home­grown AI mod­els, beau­ty brands turn to GEO, and new data shows major dis­par­i­ties in AI-dri­ven brand recommendations.

Gen­er­a­tive AI is chang­ing search, busi­ness out­comes, and SEO. Learn what Google’s AI Mode, MIT’s research, and GEO mean for the future.

From smarter ad pre­views to indus­try-spe­cif­ic SEO tac­tics and the loom­ing threat of an AI bub­ble, here are this week’s dig­i­tal mar­ket­ing and tech highlights.

From Illi­nois’ new AI men­tal health law to the launch of ChatGPT‑5 & the rise of Gen­er­a­tive Engine Opti­miza­tion, explore the lat­est in shap­ing AI reg­u­la­tion, tech­nol­o­gy, & search.

SEO con­tin­ues to evolve in the age of AI. Learn why help­ful, vis­i­ble, and tech­ni­cal­ly sound con­tent is key to stay­ing competitive.

Google Search is more volatile than ever, and AI is chang­ing the rules of SEO. Read our blog to dis­cov­er what’s dri­ving the shake-up and how Google is adapting.

From Net­flix’s use of gen­er­a­tive AI in pro­duc­tion to Google’s enhanced AI search fea­tures and evolv­ing EU reg­u­la­tions, AI is shap­ing enter­tain­ment, pol­i­cy, and online experiences.

From Delta Air­lines’ AI-pow­ered pric­ing to Ope­nAI’s chal­lenge to Google Chrome, recent devel­op­ments show how AI is reshap­ing trav­el, search, and dig­i­tal mar­ket­ing strategies.

Google’s AI-pow­ered search results are unpre­dictable, mak­ing SEO more com­plex. Learn why rank­ings fluc­tu­ate, why author­i­ty mat­ters, and how mar­keters can stay ahead.