GoEpps Blog

Google’s lat­est core update, OpenAI’s GPT‑5.2, and Instagram’s AI sum­maries are reshap­ing SEO and con­tent dis­cov­er­abil­i­ty. Read our blog to learn how.

Stay updat­ed on key tech news: Cloud­flare out­ages dis­rupt major ser­vices, the New York Times sues Per­plex­i­ty, and social media over­takes SEO as the top dri­ver of traf­fic for SMBs.

As AI reshapes search & new ad pro­grams emerge, mar­keters must rethink vis­i­bil­i­ty, spend­ing, & SEO. Here’s what key indus­try updates reveal about the future of dig­i­tal strategy.

Explore how agen­tic AI, Google’s lat­est updates, indus­try con­sol­i­da­tion, and new ver­i­fi­ca­tion tools are reshap­ing the future of search — and what brands must do to stay discoverable.

AI-pow­ered attacks, stronger Google spam poli­cies, and evolv­ing search behav­ior are redefin­ing dig­i­tal strat­e­gy. Here’s what mat­ters most this week in dig­i­tal marketing.

AI con­tent risks, the rise of ​“vibe cod­ing,” and a tech sell­off reveal how fast the dig­i­tal land­scape is evolv­ing, and why mar­keters need to bal­ance inno­va­tion with caution.

From Google’s evolv­ing schema poli­cies to Grammarly’s rebrand and the future of Google Ads, this week’s news reveals how AI is reshap­ing SEO, pro­duc­tiv­i­ty tools, and ad strategies.

From Meta’s AI lay­offs to Microsoft’s new ​“Copi­lot Mode” and con­cerns over LLM ​“brain rot,” the AI indus­try is show­ing signs of both grow­ing matu­ri­ty and mount­ing tension.

Meta launch­es a new teen AI safe­ty ini­tia­tive, Google’s John Mueller cri­tiques an LLM-cod­ed web­site, and new data reveals ChatGPT’s sur­pris­ing search patterns.

As AI reshapes mar­kets and SEO strat­e­gy evolves, experts warn of ris­ing risks and fad­ing van­i­ty met­rics. Here’s what strate­gists say about stay­ing ground­ed amid the hype.