Michael Epps Utley {kind=image/jpg}
AI is everywhere, and it's reshaping everything from Netflix to Google Search. Artificial Intelligence is no longer just a buzzword; it’s a force actively reshaping how we consume media, interact with technology, and even how governments regulate innovation. Over the past week, three major stories have emerged, painting a fuller picture of AI’s growing role across industries.
Netflix Embraces Generative AI in Production
In a move that signals a broader shift in entertainment, Netflix has publicly stated that it has started using generative AI in its production. Co-CEO Ted Sarandos says AI tools are currently being used in collaboration with writers, directors, and artists for tasks like pre-visualization, special effects, and shot planning.
But while the current use is supplemental, it raises the question: how long until AI steps into more central roles like screenwriting, voiceover work, or even acting? The entertainment industry may be approaching a major turning point—one where creative roles could be redefined by algorithms and automation.
Regulating Risks With the EU’s AI Act
While companies like Netflix explore new possibilities, regulators in Europe are pushing for caution. The EU’s AI Act, passed in 2024, classifies AI models based on their level of risk—from misinformation to copyright infringement—and places tighter restrictions on high-risk applications.
Tech giants aren’t thrilled. Several have raised concerns that the laws are too limiting and may stifle innovation. As different countries develop their own approaches to AI oversight, it will be worth watching how global standards either converge or clash, and what it will mean for this technology and its impact.
Google Reinvents Search With Gemini and AI Agents
Meanwhile, Google is taking bold steps forward with its AI tools. As announced by Robby Stein on the company’s blog, the tech giant is integrating its Gemini 2.5 Pro model into Google Search via “AI Mode,” which powers features like Deep Search, providing in-depth answers to complex queries.
Of particular note in this space are Google’s new AI agents. These tools can contact businesses on your behalf and return with options, streamlining tasks like booking appointments or asking detailed service questions. These changes will reshape how users interact with search, while challenging businesses to adjust their SEO and customer service strategies accordingly.
AI Is Everywhere
Whether it’s enhancing visual storytelling, improving information access, or enforcing ethical boundaries, AI is touching nearly every corner of the digital world. As the technology evolves, the big questions remain: Who controls it? How is it used? And what does it mean for the future of human creativity and connection? No one knows for sure, but GoEpps will be following these threads as the landscape evolves.
