GoEpps Blog

Con­sid­er intro­duc­ing fric­tion that slows down — or paus­es — the buyer’s jour­ney and pro­vides val­ue that enhances the over­all cus­tomer experience.

Small busi­ness­es expe­ri­ence cri­sis sit­u­a­tions every day. Many are seri­ous enough to close a busi­ness down. Learn how to cre­ate a mar­ket­ing and com­mu­ni­ca­tion plan to sur­vive one.

As the end of the year approach­es, we’re shar­ing our top tips for recharg­ing your mar­ket­ing bat­ter­ies so you’re ready for the new year ahead.

Thought lead­er­ship is a crit­i­cal com­po­nent of mar­ket­ing in many indus­tries, espe­cial­ly for those in tech­nol­o­gy and pro­fes­sion­al services.

GoEpps’ office in Nashville, Ten­nessee was struck by a tor­na­do in Feb­ru­ary. Click here to see GoEpps’ response to the nat­ur­al dis­as­ter that struck our city.

At this point, you’re prob­a­bly ask­ing your­self why an online mar­ket­ing com­pa­ny would use a print cat­a­log. Click here to read on the mer­it of print catalogs.

The age of con­stant con­nec­tion keeps rela­tion­ships at the fore­front of our minds. Click for GoEpps’ insights on rela­tion­ships and lead generation.

It’s impor­tant to focus on cre­at­ing qual­i­ty con­tent which leads your cus­tomers back to your site. Click here for GoEpps’ insights on con­tent marketing.

GoEpps is embark­ing on a com­po­nent that is cur­rent­ly miss­ing from most online mar­ket­ing. Click to read on lead gen­er­a­tion through Span­ish content.

Click here for some crit­i­cal mis­takes that we often see in mar­ket­ing, and tips to avoid mak­ing these com­mon errors.

A recur­ring ques­tion late­ly has been from exist­ing busi­ness­es who feel their mar­ket­ing is lack­ing, & if they should build a more sophis­ti­cat­ed & inter­nal Inter­net mar­ket­ing team.

A street fight. It’s a per­fect­ly coined phrase to describe the work that goes into find­ing ways to best con­nect with peo­ple through media.