Team Interview: Kailyn Liebetreu

At GoEpps, every team member plays a crucial role in driving success, and Kailyn Liebetreu is no exception. As the Marketing and Operations Coordinator, she wears many hats, ensuring that everything from outbound marketing to client onboarding runs smoothly. With a deep-rooted passion for marketing and a creative mindset, Kailyn has been an integral part of the GoEpps team for over four years.

Let’s dive into her journey, insights on digital marketing, and what makes her tick both inside and outside of work.

How long have you been working at GoEpps?

Four-and-a-half years.

What is your current role at GoEpps, and what does it entail?

I am the Marketing and Operations Coordinator on paper, but I wear a lot of hats! In short, I work on lots of internal GoEpps things — our online presence and outbound marketing, making sure team Operations are running smoothly, helping the Finance Team and onboarding new clients, and assisting our CEO with sales and new client relationships. Every day is a little different!

What is your background in digital marketing?

My parents both studied marketing in college and have always had an interest in it. In our house, we were always appreciative of the creativity that goes into commercials and all kinds of marketing woven into our everyday lives. As someone who is business-minded and creative, I thought marketing would be a good path for me too, so I got a degree in it too!

What most excites you about the future of digital marketing? What are your concerns?

Overall, it seems like digital marketing is more and more accessible for small businesses and start-ups. I love seeing businesses reach their goals because of effective marketing.

AI is a pretty obvious answer here — it definitely scares me. There are pros and cons and a lot of unknowns, so it will be interesting to see how it continues to evolve the marketing landscape.

What’s your favorite thing about working at GoEpps?

Being a remote team is cool because it gives us the chance to work with people all over the country — and world! We have a team joining our meetings every day that is tuning in from all over the place, and I think that’s pretty cool. It makes the world feel smaller.

What do you enjoy doing outside of work? Any side gigs or unique hobbies?

I love traveling, spending time outdoors, summers back home in Michigan beaching and boating with my family, and photography! I spend many of my weekends photographing weddings, and it is such a rewarding side hustle

Rapid fire: Favorite movie, TV show, book, and/or podcast?

As someone who is really indecisive, choosing favorites is very hard for me, but here are a few rapid-fire things I love:

Movies — Early 2k rom-coms! 13 Going On 30, How to Lose a Guy in 10 Days, Hitch, 27 Dresses — you see the pattern…

TV Show - Friends, Gilmore Girls, or Parks and Recreation — light and happy, nothing serious, scary, or medical-related (haha)!

Book — I am enjoying Emily Henry’s books lately!

Favorite food or drink?

I’m a foodie, so this is definitely hard! But Italian food always sounds good.