Team Interview: Lexa Castellan

For the past four years, Lexa Castellan has been a driving force behind GoEpps’ social media and email marketing efforts. With a talent for blending strategy, creativity, and data-driven insights, she helps brands grow their online presence and connect more meaningfully with their audiences. Lexa brings a unique background, a deep love for pop culture, and a passion for storytelling that elevates every project she touches. Get to know more about Lexa below!

How long have you been working at GoEpps?

I just celebrated my four-year anniversary with GoEpps this past November. It’s been an incredible journey of growth, collaboration, and learning since the day I joined.

What is your current role at GoEpps, and what does it entail?

I’m the Social Media Manager at GoEpps, and I also manage our email marketing efforts. My role includes developing content strategies, creating and curating compelling posts for clients across industries, and ensuring that every piece of content reflects each brand’s voice. On the email side, I plan, write, and optimize campaigns to support client goals and nurture their audiences.

What is your background in digital marketing?

Before joining GoEpps, I worked in early childhood education, where I managed social media for the organization. That experience sparked my interest in digital marketing, and when the opportunity arose to transition into the industry full-time, I took it. Since then, I’ve continued building my skills in content creation, audience engagement, analytics, and strategy.

What’s a project or campaign you’ve worked on that you’re particularly proud of?

One project I’m especially proud of is partnering with a food company to elevate its social media presence. Through consistent strategy, content optimization, and intentional engagement, I helped significantly grow their follower base and improve overall engagement across their platforms. Watching their community flourish—and knowing our work directly contributed to their brand momentum—was extremely rewarding.

What most excites you about the future of digital marketing? What are your concerns?

I’m excited about the continual evolution of social media platforms—new features, creative tools, and ways to connect with audiences always keep the work fresh. At the same time, I’m mindful of the rapid rise of AI in the industry. While it offers efficiencies, I’m concerned about how it may affect the creativity and authenticity that make great marketing stand out.

What’s your favorite thing about working at GoEpps?

Definitely the flexibility and the team. GoEpps fosters a supportive environment where we’re trusted to do great work and encouraged to grow. The collaborative culture and genuinely great people make every project more enjoyable.

What do you enjoy doing outside of work? Any side gigs or unique hobbies?

I’m a huge music lover and attend a lot of concerts. Live shows are my happy place. I’m also an avid reader and love keeping up with the latest movies and TV shows. Anything pop culture–related is right up my alley.

Rapid fire: Favorite movie, TV show, book, and/or podcast?

My favorite movie is The Breakfast Club and my favorite book is The Outsiders by S.E. Hinton. For my favorite show, it's a tie between Criminal Minds and CSI.

Favorite food or drink?

My favorite food is pizza—always a classic—and my go-to drink is black tea.