Michael Epps Utley {kind=image/jpg}
Artificial intelligence is rapidly changing how marketing is done.
Some businesses have been able to keep up; others have not.
That’s why, despite many predictions that digital marketing agency work would dry up with the advent of AI, it hasn't materialized. Many businesses still seek agency partners to help them develop strategies and handle other tasks.
The issue: Some marketing agencies are able to keep up and deliver results for clients. Others cannot and are falling behind. They aren’t able to find the talent to handle the aspects of marketing that AI is introducing (or changing) at a rapid clip. And when they can, many can't stretch their budgets far enough to hire the staff they need.
Rest assured, there is a solution to this. Agencies that are successful during these changing times know they must pick their battles and do the things they are effective at, typically strategy and traditional marketing tasks, while outsourcing the rest.
The Solution for Creative Agencies Smart Enough to Outsource
Some of the key areas agencies need help with are:
Generative Engine Optimization (GEO): GEO is the next generation of search engine optimization (SEO) in the age of AI. It is the practice of formatting digital content so that generative AI models such as Google's AI Overviews, Perplexity, and ChatGPT can easily read, synthesize, and cite it.
Answer Engine Optimization (AEO). The close cousin of GEO, AEO is the process of tailoring online content so that AI-powered tools like ChatGPT, Google AI Overviews, Perplexity, and voice assistants can extract, understand, and cite your brand content as answers to users’ questions.
AI search. This is an information retrieval technology that uses Large Language Models (LLMs) and semantic mapping to understand a query's meaning and context. Instead of returning a list of links to evaluate, it directly synthesizes accurate, conversational answers, backed by inline citations to sources.
GEO, AEO, and AI search require specialized knowledge and skills to deliver solid, measurable results, yet they still operate in an ever-changing “black box” that stumps even the best marketers.
AEO by GoEpps is meant to peel back the layers of this mystery so agencies can get a clearer picture of what matters, why it matters, and what to do about it.
AEO by GoEpps is an analytics service that measures and tracks how visible your brand is in AI search engines like ChatGPT, Perplexity, and Gemini. It evaluates your brand against competitors on 43 metrics and offers prioritized, page-level recommendations to improve your online footprint and citations.
Our service provides several key features to track your digital marketing progress:
AEO SuperScore: A 1–100 scale that benchmarks your website’s AI visibility against up to four competitors.
Trendlines: Month-over-month reporting to monitor your AI search performance over time.
Change analysis and prioritized recommendations: Actionable page-level moves detailing exactly what factors are improving or hurting your search footprint.
AEO by GoEpps can be a white-labeled offering for your clients. We provide the service, but it is branded to your agency. You will look like the experts in the emerging areas of search.
What AEO by GoEpps Does for Your Bottom Line
Imagine that you develop 12 websites a year at $20,000 apiece. That is $240,000 in project revenue that ends the day the sites launch.
Now imagine that you move half of those clients onto AEO at the $4,495 per month level, and you are looking at roughly $27,000 a month in recurring revenue, on top of any project work you may be doing with them.
Bottom line: Same clients, same pipeline, no new hires, additional revenue.
White Label Means You Stay the Agency
AEO by GoEpps works inside your brand, on your timeline, in your voice. You own the relationship, the invoice, and the credit. GoEpps powers the technology, but is invisible to clients.
Isn’t it time for you to expand your AI search capabilities without hiring any new staff? Schedule time to start the conversation today.
