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The digital landscape never slows down. This week, three stories are shaping conversations in advertising, search, and artificial intelligence.
Google Ads Adds a New “Preview Ad” Feature
Barry Schwartz at Search Engine Roundtable reports that Google Ads has rolled out a new “Preview Ad” feature inside the Ads console.
This tool makes it easier for advertisers to quickly see how their ads will look once live, without the guesswork. By previewing an ad with all its assets and extensions in place, marketers can better optimize messaging and ensure alignment with campaign goals before launch.
For anyone running Google Ads campaigns, this update is a small but powerful addition to the workflow.
Yext Study Shows Local SEO Best Practices Aren’t Universal
At Search Engine Journal, Matt G. Southern breaks down a new Yext study revealing that local SEO tactics can vary significantly depending on industry, region, and other contextual factors.
One key finding is that review engagement continues to dominate across industries, but strategies that work well in one vertical may not perform the same in another. For instance, while businesses in dining & hospitality might thrive on frequent reviews and reputation management, those in healthcare or professional services may need more emphasis on authority signals and accuracy.
The takeaway: Don’t apply a one-size-fits-all approach. Tailor your local SEO strategy to your industry and region for better results.
Sam Altman Warns of an AI Bubble
At Quartz, Shannon Carroll reports that OpenAI CEO Sam Altman is sounding alarms about the current AI boom.
Altman believes that while AI remains “the most important thing happening right now,” the industry is overhyped—and a bubble may already be forming.
Some experts compare today’s moment to the dot-com crash 25 years ago, with the caveat that the stakes (and investments) are even higher this time around. Whether this is just cautionary foresight or a true warning sign of turbulence ahead, marketers and tech leaders alike should keep watch.
Now What?
From ad optimization tools to nuanced SEO strategies and big-picture AI warnings, these stories underline a common theme: adaptability matters. Whether you’re running campaigns, building local presence, or navigating new tech landscapes, staying informed helps you make smarter moves.
