What Mistakes Are Costing Companies Their AI Visibility?

Is your business losing visibility in AI search?

The amount you’re spending on digital marketing and SEO is only part of the problem. What you’re spending your time and money on matters more. With so much changing in the SEO and AI search landscape, many companies are unaware of today’s best practices for AI visibility and are missing small opportunities that make a big difference.

The good news? It’s easier than you might think to start correcting the situation and regain visibility in critical AI-powered searches. This guide explains how.

Too Much Text, Too Few Answers

Does your website feature large blocks of text that include multiple ideas in a single section? It’s a common problem on websites that haven’t been updated recently to reflect how AI processes and understands information.

The fix: Break up the text on your website so each section includes a single idea, with a subhead summarizing what the section is about. Keep paragraphs short and focused on one concept. Use bullet points and lists when possible. Artificial intelligence can process and use text in short, limited bits, so keeping it tight will improve your brand’s presence in summaries and other AI-generated content.

Out-Of-Sync Company Data and Information

Are your business name, facts, and details like your address, phone number, and company description identical on your website, landing pages, rating and review sites, directories, and profiles? It’s easy for these things to go out of sync because of time passing or different people inputting information.

AI does not trust businesses that do not present themselves consistently. It sends signals that other information presented on a website could be sketchy, as well.

The fix: Regularly audit your business information online. Check your website, social media accounts, Google Business Profile (GBP), and anywhere your business data is listed. Ensuring it is consistent and accurate will raise your profile on AI search engines.

Not Earning Endorsements

It’s one thing to claim your business is great on your website or in blog posts. It’s better to earn endorsements from respected third parties.

AI doesn’t automatically trust a business based on its own word. Instead, it looks to respected, trusted, external sources to write about and endorse brands.

The fix: It’s critical to network with respected bloggers and media sites in your industry and area and earn positive coverage from them. It can be relatively slow and tedious to get positive media mentions and links to your website. However, the time is absolutely worth it for the positive signals they send to AI, increased mentions in summaries, and additional brand awareness and website visits.

Other Common AI Visibility Mistakes

Some other AI visibility errors companies make include:

• Blocking AI bots. Preventing AI tools like ChatGPT, Perplexity, and Claude from crawling your site via robots.txt prevents your data and information from reaching their training sets or real-time indexes. Work with professionals to ensure your site is set up properly to be crawled by bots.

• Missing schema and text files. Neglecting structured data, schema markup, and specialized files like llms.txt leaves AI engines without a clear, machine-readable map of your business. Again, partner with professionals like those at GoEpps to ensure your website can be read by AI.

• Stale content. Never publishing new content on your website or failing to update old material sends signals to AI that it could be outdated. Likewise, outdated information could persist in AI summaries. Publish fresh material to your site at least a couple of times a month and make it a point to review your online content regularly to ensure it is correct and current.

• Publishing random content. Creating one-off unrelated pieces instead of deep, interconnected material about subjects you want your business to be known for will confuse AI engines. Figure out your content niche, develop a content calendar based on it, and stick with it.

• Ignoring third-party forums. Not participating in discussions on platforms like Reddit or industry forums prevents your brand from appearing in the conversational consensus data that large language models summarize. If you aren’t active in online discussions related to your industry and local area, make it a point to do so regularly. It will keep your brand present in the places AI pays attention to.

AI Visibility Errors: The Final Word

How many of these common errors are you making? If you’re not sure, AEO by GoEpps can help. Our new tool helps businesses like yours find out for certain what mistakes they might be making on their website, how it could be impacting their AI search performance, and actionable steps to make things right.

Click here to learn more and take your first steps to improving your company’s AI visibility.