GoEpps Blog

More and more busi­ness­es are turn­ing to dis­rup­tive mar­ket­ing to get atten­tion. Find out if it’s the right tac­tic for your business.

Are your dig­i­tal mar­ket­ing results under­whelm­ing you? Con­sid­er your cur­rent calls to action (CTAs).

Is it chal­leng­ing to find new cus­tomers for what you sell? This arti­cle reveals proven ways to increase demand for your offerings.

What com­mu­ni­ca­tion style is bet­ter for your com­pa­ny: cut­ting-edge, bold, and rev­o­lu­tion­ary, or sim­ple, sol­id, and careful?

As peo­ple in Gen Z emerge as an eco­nom­ic pow­er, more and more busi­ness­es are try­ing to unlock the secrets of get­ting them to buy.

Spring is the sea­son of renew­al, so it’s the ide­al time to take a fresh look at your mar­ket­ing strate­gies and tactics.

The best way to ful­ly under­stand the peo­ple in your cus­tomer base is by devel­op­ing com­plete buy­er personas.

This arti­cle explains the ben­e­fits of mar­ket­ing in dif­fer­ent lan­guages and offers tips on how to avoid mis­takes that could harm your company’s reputation.

Good mar­ket­ing design is in the eyes of the peo­ple in your tar­get audience.

Con­duct­ing busi­ness online has made it pos­si­ble for more and more com­pa­nies to reach beyond bor­ders and find new cus­tomers in dif­fer­ent countries.

As a small busi­ness own­er, need quick and easy ways to win at pro­mot­ing your operation.

Many com­pa­nies are begin­ning to use arti­fi­cial intel­li­gence (AI) to improve oper­a­tional effi­cien­cy, cus­tomer expe­ri­ence, mar­ket­ing efforts, and attract new business.

We make res­o­lu­tions for the New Year — why not do the same for your busi­ness? Here are our top sev­en mar­ket­ing-relat­ed actions small busi­ness­es should do in 2023 and beyond.

This arti­cle reveals mar­ket­ing tac­tics every busi­ness should be doing now to con­tin­ue growth dur­ing inflation.

Here are our top tips for mak­ing your sum­mer down­time into one of the most pro­duc­tive peri­ods of the year.