GoEpps Blog

Ana­lyze your com­peti­tors to gain the knowl­edge you need to com­pete at your peak.

Focus­ing on the right things will help you avoid com­mon data mis­takes while tak­ing your mar­ket­ing efforts to the ulti­mate level.

Are you pay­ing too much for Google Ad clicks? This guide explains what you need to know to achieve an effec­tive cost per click (CPC).

Are your email click­through rates not quite what you need them to be? This guide explains what you need to know to max­i­mize your email clickthroughs.

This guide explains how to mon­i­tor your email mar­ket­ing cam­paigns and use the data to gain insights to opti­mize them.

Apple Maps may not be as ubiq­ui­tous as Google’s busi­ness offer­ings, but opti­miz­ing your company’s pres­ence on it is still crit­i­cal, espe­cial­ly in these high­ly com­pet­i­tive times.

Graph­ic design can earn con­sumer atten­tion and dif­fer­en­ti­ate your orga­ni­za­tion from direct com­peti­tors and more promi­nent com­pa­nies, giv­ing it a com­pet­i­tive edge.

This guide explains the fun­da­men­tals of GTM so you can begin enjoy­ing the pow­er it can bring to your dig­i­tal mar­ket­ing efforts.

This guide explains how you can gain more reviews, feel bet­ter about stay­ing on top of your online reviews, and respond to them the right way.

From an adver­tis­ing per­spec­tive, LinkedIn is evolv­ing as quick­ly — or faster — than com­peti­tors like Meta. Lever­age the tips in this guide to max out your LinkedIn Ads.