GoEpps Blog

SEO experts antic­i­pate sig­nif­i­cant Google algo­rithm changes in the year ahead. Here are some of the top changes to be aware of and start plan­ning for.

Under­stand­ing the Google fea­ture Peo­ple Also Asked (PAA) can improve per­for­mance mar­ket­ing out­comes. Learn more about SEO from GoEpps.

Learn­ing the BERT update means you won’t get left behind by algo­rithm changes. Learn how BERT affects con­tent, search, and SEO from GoEpps.

Is SEO worth the time and mon­ey it takes to build cam­paigns? Click here for answers to max­i­mize return on investment.

If it’s your goal to improve your busi­ness’s search engine opti­miza­tion, click here for why you need an opti­mized Google My Busi­ness listing.

Page load­ing speed is more impor­tant than ever, espe­cial­ly on mobile. Click here for what to know about page speed.

Google should be at the cen­ter of your SEO, but don’t for­get about oth­er search engines. Click here for when to opti­mize for what engine.

Is your busi­ness at the mer­cy of Google’s ever-chang­ing algo­rithm? Click here to learn how to get the most from Google’s algorithm.

The ​‘Arti­cles for You’ fea­ture of Google Chrome mobile was named a lead­ing source of traf­fic. Click here for insight using AMP for articles.

Google has three new fea­tures com­ing to AdWords very soon. Click here for GoEpps’ insights on opti­miz­ing for Google AdWords.

Voice search devices like Google Home and Amazon’s Alexa were huge trends in 2017. Click here for GoEpps’ insights on how it impacts SEO.

Almost one year ago, Google switched to ​“mobile-first index­ing.” Click here for GoEpps’ insights on opti­miz­ing mobile pages for SEO.

First impres­sions are huge when a web­site ​“meets” a poten­tial lead. Click here for GoEpps’ insights on mak­ing a good first impression.

Web­site author­i­ty, also known as domain author­i­ty, is some­times a tricky con­cept. Click here for GoEpps’ insights on how to opti­mize for this metric.

Sitelink exten­sions are pop­u­lar ways to add more links to your ad on Google. Click here for GoEpps’ insights on sitelink extension.

Your web­site could be rapid­ly dis­ap­pear­ing from search engines as we speak. Click here for GoEpps’ insights on nav­i­gat­ing hid­den SEO factors.

Uti­liz­ing Google maps is vital in increas­ing your search engine rank­ings. Click here for 10 ways that Google Maps can help your business’s SEO.

Hir­ing an SEO agency depends on the size of your busi­ness and how impor­tant online mar­ket­ing is to you. Click for insights on if SEO is right for you.

When you’re ready to start doing search engine opti­miza­tion, it’s first nec­es­sary to cre­ate a key­word list. Click here for GoEpps’ insights on key­word use.

Google and oth­er search engines are always try­ing to improve its cus­tomer expe­ri­ence. Click here for GoEpps’ advice on nav­i­gat­ing changes in Google.

Google has nev­er said out­right that they are anti-SEO, but there’s a lot of evi­dence to sup­port this the­o­ry. Click here for 3 ways Google looks at SEO.