GoEpps Blog

AI is reshap­ing trust, truth, & com­pe­ti­tion in health­care & beyond. Dis­cov­er how agen­tic AI will rev­o­lu­tion­ize mar­ket­ing, col­lab­o­ra­tion, & buy­er expec­ta­tions in healthcare.

SEO is evolv­ing, and so must your strate­gies for opti­miz­ing your B2B health­care web­site for lead gen­er­a­tion. Read on to learn how.

Main­tain­ing a steady stream of online reviews is cru­cial for health­care prac­tices. Read on to learn how to gain more of them the right way.

Many health­care mar­keters under­val­ue data in favor of ideas, but with­out a clear data frame­work, flow, and exper­i­men­ta­tion, med­ical inno­va­tions risk being overlooked.

Mar­ket­ing well­ness prod­ucts requires some care to avoid being exclud­ed from Google search results. Here’s how to be engag­ing with­out being kept out of the search engine ecosystem.

While pure inbound con­tent mar­ket­ing for leads has evolved, case stud­ies aren’t out­dat­ed. Rather, their use must be planned for broad­er pub­lish­ing and promotion.

In a world where AI-gen­er­at­ed con­tent is every­where, B2B health­care mar­keters must shift from shar­ing infor­ma­tion to deliv­er­ing orig­i­nal, data-dri­ven insights.

Peo­ple research doc­tors, prac­tices, and pro­ce­dures before mak­ing an appoint­ment. Because of this, health­care prac­tices today must be mas­ter dig­i­tal marketers.

This guide explains proven pro­mo­tion­al strate­gies for increas­ing new patient appoint­ments at your practice.

Video is becom­ing increas­ing­ly pop­u­lar as a med­ical mar­ket­ing tool because it excels at explain­ing com­plex med­ical con­cepts and build­ing patient com­fort and trust.