GoEpps Blog

Every day, Google index­es mil­lions of videos to serve them up to the right users when they search for them online. Ensure your videos rank high in all Google search results!

Did you know : Google could be tak­ing it upon itself to change your title tags?

WHAT IS SPAM WEB­SITE TRAF­FIC? Spam traf­fic results from bots or oth­er unde­sir­able sources send­ing ​“fake” traf­fic to your website.

With all the changes Google con­stant­ly makes to its algo­rithm, you may be won­der­ing: Do key­words mat­ter anymore?

Do you have too many errors creep­ing into your con­tent? It’s a com­mon but avoid­able issue.

Hav­ing a bad or mediocre web­site sim­ply isn’t an option anymore.

There are many con­tent and SEO tools that can help you take your con­tent to the next lev­el and have it found online. Click to find out those tools.

After the 2020 Google Core update, local­iza­tion pages and oth­er local con­tent improve rank­ings. Get local SEO tips from GoEpps.

Key per­for­mance indi­ca­tors (KPIs) for SEO can be hard to nar­row down. Here are 10 dig­i­tal mar­ket­ing met­rics to focus on for success.

There are choic­es to make when decid­ing how to tack­le search mar­ket­ing. Click for GoEpps’ insights on if you should invest in SEO, paid search, or both.

With all the empha­sis online mar­ket­ing gets these days, it’s easy to be skep­ti­cal. Click here for GoEpps’ on gain­ing qual­i­ty leads online.

Click here to access part three of our series on SEO and mar­ket­ing best prac­tices for 2019.

Your com­pa­ny has plen­ty of options when it comes to mar­ket­ing. Click here for GoEpps’ insights on how much to invest in SEO.

Click here for the key fea­tures offered by Google Ana­lyt­ics and Google Search Con­sole, and why your busi­ness should take advan­tage of them.

Is SEO worth the time and mon­ey it takes to build cam­paigns? Click here for answers to max­i­mize return on investment.

If it’s your goal to improve your busi­ness’s search engine opti­miza­tion, click here for why you need an opti­mized Google My Busi­ness listing.

Google should be at the cen­ter of your SEO, but don’t for­get about oth­er search engines. Click here for when to opti­mize for what engine.

Yelp has start­ed penal­iz­ing com­pa­nies that solic­it reviews from their cus­tomers. Click here for insights on how to use this Yelp update.

The ​‘Arti­cles for You’ fea­ture of Google Chrome mobile was named a lead­ing source of traf­fic. Click here for insight using AMP for articles.

Google has three new fea­tures com­ing to AdWords very soon. Click here for GoEpps’ insights on opti­miz­ing for Google AdWords.

Exper​tise​.com named GoEpps in the top 19 dig­i­tal mar­ket­ing agen­cies in Nashville! Click here to see what makes GoEpps a top company.

Face­book dropped some huge news con­cern­ing updates to Facebook’s News Feed. Click for GoEpps’ insights on opti­miz­ing for the new updates.

Google Maps entries on search engine results pages are crit­i­cal for busi­ness­es to be found online. Click to see how to uti­lize new features.

Every­one using dig­i­tal mar­ket­ing wants to gen­er­ate more traf­fic for their web­site. Click here for GoEpps insights on get­ting leads as well.

First impres­sions are huge when a web­site ​“meets” a poten­tial lead. Click here for GoEpps’ insights on mak­ing a good first impression.

Web­site author­i­ty, also known as domain author­i­ty, is some­times a tricky con­cept. Click here for GoEpps’ insights on how to opti­mize for this metric.

When is the last time you thought about your website’s secu­ri­ty? Click here for GoEpps’ insights on secur­ing your Word­Press sight.

Sitelink exten­sions are pop­u­lar ways to add more links to your ad on Google. Click here for GoEpps’ insights on sitelink extension.

Your web­site could be rapid­ly dis­ap­pear­ing from search engines as we speak. Click here for GoEpps’ insights on nav­i­gat­ing hid­den SEO factors.

Uti­liz­ing Google maps is vital in increas­ing your search engine rank­ings. Click here for 10 ways that Google Maps can help your business’s SEO.

No mat­ter your bud­get, videos are vital to your search engine opti­miza­tion strat­e­gy. Click here for GoEpps’ insights on bud­get­ing for video marketing.

For some small busi­ness­es, dig­i­tal mar­ket­ing may still feel like new ter­ri­to­ry. Click for GoEpps’ insights on pick­ing the right dig­i­tal marketing.

There are more options now than ever for adver­tis­ing. Click here for GoEpps’ insights on invest­ing in busi­ness directories.

In order to opti­mize any web pages for search, there are between 20 to 100 dif­fer­ent steps that you can take. Click to see the most effi­cient optimizations.

Search engines use exter­nal links to deter­mine rel­e­vance and val­ue of a site in search engine rank­ings. Click for GoEpps’ insights on exter­nal linking.

Hir­ing an SEO agency depends on the size of your busi­ness and how impor­tant online mar­ket­ing is to you. Click for insights on if SEO is right for you.

There are valu­able ways to increase your site traf­fic using a small busi­ness mar­ket­ing plan. Click here for GoEpps’ insights on social media marketing.

When you’re ready to start doing search engine opti­miza­tion, it’s first nec­es­sary to cre­ate a key­word list. Click here for GoEpps’ insights on key­word use.

Google and oth­er search engines are always try­ing to improve its cus­tomer expe­ri­ence. Click here for GoEpps’ advice on nav­i­gat­ing changes in Google.

Need some local SEO help? Click here for some sim­ple and fool­proof ways to spruce up your site to improve in local SEO results.

Google has nev­er said out­right that they are anti-SEO, but there’s a lot of evi­dence to sup­port this the­o­ry. Click here for 3 ways Google looks at SEO.

Link build­ing can be time con­sum­ing, not to men­tion incred­i­bly frus­trat­ing. Click here for 5 ways to improve your inbound linking.

There are changes ahead we need to con­sid­er if we want to stay ahead of the SEO com­pe­ti­tion. Click here for GoEpps’ insights on nav­i­gat­ing SEO changes.

Some busi­ness­es, and traf­fic as well, are sea­son­al. Click here for GoEpps’ insights on why you should com­pare met­rics year-to-year.

What­ev­er indus­try you’re in deter­mines your lev­el of com­pe­ti­tion in nat­ur­al search results. Click for GoEpps’ insights on track­ing competition.

At GoEpps, we are SEO experts with a knack for cost-sav­ing tech­niques. Click here for GoEpps’ insights on cost-effec­tive SEO techniques.

Deter­min­ing the best words and phras­es for your page titles is tricky but impor­tant. Click here for GoEpps’ insights on using qual­i­ty key­words in titles.

SEO includes things locat­ed on your web­site and things locat­ed out­side of your web­site. This means that your mar­ket­ing chan­nels are just as impor­tant as your website.

Whether you’re a com­mer­cial painter, roofer, patio installer, plumber, or land­scap­er, it’s impor­tant to know what makes a good blog post for these types of businesses.

It’s a sad fact: For a long time, Search Engine Opti­miza­tion (SEO) has most­ly been about trick­ery. It’s been about gam­ing the crowd or pulling one over.

A few weeks ago, I had 3 dif­fer­ent peo­ple ask me – in a 24 hour peri­od – for tips on devel­op­ing good con­tent for their website.

Search engine opti­miza­tion is a mar­ket­ing chan­nel like any oth­er. The ​“ad” in the case of SEO is your own qual­i­ty con­tent and opti­mized pages.

If you have a web­site for your busi­ness, you may have asked your­self ​“How can I get more qual­i­fied leads from my site?” The answer is to get more good, qual­i­fied traffic.