GoEpps Blog

Schema markup is one type of struc­tured data that can enhance search vis­i­bil­i­ty, build cred­i­bil­i­ty, and ulti­mate­ly dri­ve more traf­fic to web­sites, espe­cial­ly for local businesses.

Par­a­site SEO has neg­a­tive con­no­ta­tions, but there is more nuance to this prac­tice than most peo­ple realize.

Use the advice in this arti­cle to devel­op a sen­si­ble key­word list that deliv­ers the search — and busi­ness — results you need.

SEO is an ongo­ing process that brings new chal­lenges and oppor­tu­ni­ties every year.

Local key­word research should be a vital part of every small business’s SEO strategy.

A crit­i­cal com­po­nent of dom­i­nat­ing search engines like Google is to have rep­utable web­sites link to the con­tent on your site.

Mar­keters can ben­e­fit from lever­ag­ing cog­ni­tive bias to dri­ve more qual­i­fied traf­fic to their web­sites, and this arti­cle explains how.

Busi­ness own­ers and mar­keters need to stay on top of ongo­ing algo­rith­mic adjust­ments to keep their brands vis­i­ble online.

This arti­cle reveals how you can con­duct a light­ning-fast audit that will reveal issues neg­a­tive­ly impact­ing your site and search rankings.

Here are five sim­ple tac­tics that you can deploy to opti­mize your site for search.