Content is everything when it comes to digital marketing. Your words, your images, your interactions with customers, if it can be captured, created, shared, or clicked, it's content, and it can bring marketing ROI. Here's how to be sure you're set up for...
With so much changing in the world of digital marketing and search engine optimization (SEO), it’s tempting to jump right into website building or redesign when you’re ready to add new landing pages or launch a new marketing campaign. But be careful: you don’t want a...
Your company has plenty of options when it comes to marketing. That said, online marketing has been at the forefront of these efforts for quite some time now. The vast majority of consumers are looking at their phones, smart devices, and desktops more than anything...
Google may already be the leading platform for online consumer inquiries, but it’s also become a leader in online marketing. The platform’s ever-improving algorithm and tools are invaluable for businesses and marketing analysts in every industry. You may already be aware of certain promotional features...
You make a lot of important investments in the success of your business. Digital advertising can be among the most lucrative, if you understand the factors most critical to your return on investment. Digital Advertising vs. Digital Marketing Digital marketing can refer to any of the techniques...
Google My Business (GMB) is one of the most important online directory listings you can have. Examine a few ways in which it can boost your business’s search engine optimization. How Google My Business Increases Your Online Visibility The goal of SEO is to boost...
July 2018 saw the release of the Google PageSpeed Insights update. Below are 10 things you need to know about the update and what it means for you. 1. What is PageSpeed Insights (PSI)? It’s a tool for scoring the speed and performance of a site,...
GoEpps works with US-based companies in a wide range of industries including healthcare, manufacturing, technology, and construction. Despite the many differences between our clients, many of them wonder the same thing: Should we focus only on Google or create search engine optimization strategies for other...
It's no secret that Google's ranking algorithms are constantly changing and that it's important to keep up with the evolution. However, in addition to having up-to-date strategies, it's just as important to take precautionary measures when the tides of Google turn. Why Your Strategies Should Be...
Online marketing is a combination of various complex practices, many of which are crucial to the success of businesses today. That being the case, it's vital that you weigh having an in-house marketing team versus the benefits of outsourcing digital marketing. The Current In-House Marketing Challenge Having...