When optimizing for search, you know monitoring performance is important. But with so many SEO metrics and best practices out there, how do you know what to watch, and how often do you check things out?Some of that will depend on your budget, the size...
How long does it take your marketing agency or sales team to respond to a new lead? However long it is, it’s likely time to shorten it. In March 2011, the Harvard Business Review audited response times of 2,241 companies to a web-generated test lead, and...
The impact of cultural and social movements on the world is undeniable. Among many other ripple effects, they impact how companies communicate and do business.Most of these movements have a central goal in common: equality. Many business leaders feel compelled to speak up by sharing...
As your city navigates reopening during COVID-19 (Coronavirus), it’s important to evaluate brand messaging for clarity, accuracy, and value. This is key to maintaining customer trust, and to continuing to generate interest and valuable leads through online marketing, no matter what. How to Improve Brand Messaging...
If you’re continuing to do business during a recession, whether it’s caused by a pandemic or other natural disaster, you have a lot of challenges ahead of you. And you’ve probably heard a lot of bad news. But there’s a silver lining: online marketing is...
Coronavirus (COVID-19) has turned the world upside down in many ways. Many companies are temporarily closed, and employees laid off or furloughed. And even for companies who have a continuity plan, there are new challenges to overcome every day.But as a company owner or marketing...
Living and working in the "It City"...
There are a lot of choices to make when deciding how to tackle search marketing. But where should you focus your attention, and how should you allocate your valuable marketing dollars? Is it better to do SEO/Organic Search Marketing, Paid Search Marketing, or both?Each approach...
With all the emphasis online marketing gets these days, it’s easy to be skeptical. You’re probably wondering: can I really get qualified marketing leads from my website, or is this a waste of time?The short answer is yes. Your website can be a great lead...
We’ve been talking a lot about how to get more conversions from your website traffic. Turns out, most online marketing decisions you make, including website design and hosting, can impact your conversion rates for better or worse.Launching a new website is a unique opportunity to...